Research confirms the power of customer experience as many industries enter a switching economy. A separate report validates this trend, finding that three quarters of consumers switch to a brand competitor after just one bad experience. In response to this landscape, brands and businesses must prioritise customer experience at a strategic and an operational level. find out more
Organisationen, die sich Kundenorientierung zum Ziel gesetzt haben, stehen vor zwei Herausforderungen. Erstens kundenorientiert zu werden und es zweitens auch zu bleiben. […]
Making a company customer-centric must go along with a cultural shift. One key to such a cultural transformation lies in a leadership […]
Wo man auch hinhört. wird über Kundenerfahrungen (Customer Experiences) und Kundenerfahrungs-Management (Customer Experience Management) gesprochen. Dennoch stellen wir immer wieder fest, dass […]
Our latest publication on smart data: The digitisation of the physical sale seems to be forgotten. Although there is an enormous potential […]
