Business model generation is gaining more and more importance. Most frameworks put the customer respectivly the value proposition in the center. But most models reduce creative thinking instead of supporting it. Designing multi-sided market business models or even business models visualizing the dependency of contributions of other companies offerings is quite challenging. With the raise of co-creation these models should be updated to support thinking instead of offering narrow boundaries. jump
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Innovation & Customer Centricity:
While digital tools can advance customer centricity, customer-centric thinking must steer the use of digital tools.