Research confirms the power of customer experience as many industries enter a switching economy. A separate report validates this trend, finding that three quarters of consumers switch to a brand competitor after just one bad experience. In response to this landscape, brands and businesses must prioritise customer experience at a strategic and an operational level. find out more
The bad news is that disappointing customer service is not only bad for customers. It is also detrimental to the success of […]
If you define a customer experience that the combination of all your touchpoints are supposed to deliver to customers, you better make […]
In Kooperation mit der Hochschule für Wirtschaft Zürich (HWZ) ist unser Master in Sales Excellence erfolgreich im April gestartet. Wir freuen uns […]
Customer centricity is usually definied in a limited way with value creation for the customer (CX), not focussing on offerings or simply […]
