People are still confused what the term customer centricity really means. Many confuses customer centricity with customer experience. This article highlightens that customer centricity is a strategy as customer experience is a result based on customer-centric initiatives. The author of the post uses Maslow to define customer centricity. From our point of view this is just one side of the medal. Customer centricity is based on mutual value and an inclusive organisation and not just on customer needs. Read more…
You may also like
In Kooperation mit der Hochschule für Wirtschaft Zürich (HWZ) ist unser Master in Sales Excellence erfolgreich im April gestartet. Wir freuen uns […]
Vor Ostern ist der Studiengang Sales & Distribution an der HWZ erfolgreich gestartet. Die Studierenden erhalten eine umfassende Ausbildung im Bereich persönlicher […]
Making a company customer-centric must go along with a cultural shift. One key to such a cultural transformation lies in a leadership […]
Pascal Bersier hat in seinem Artikel vor vier Wochen ein “neues” Banking gefordert, das aber keiner tut. Aus seiner Sicht gilt es […]