Still many people think customer centricity is still a fantasy. It is something to put in the company’s mission statement but not something that is real. Apart from not believing that customer centricity exists, customer centricity is a hard and complex game to master. Please find five enticing stats that show the importance of customer centricity and what to be aware of…article
Customer valuation and customer centricity need to go hand in hand, if a company wants to be and stay successful. We have […]
Business model generation is vital for many companies. A lot has been discussion about value proposition design and customer benefits. One thing […]
Pascal Bersier hat in seinem Artikel vor vier Wochen ein “neues” Banking gefordert, das aber keiner tut. Aus seiner Sicht gilt es […]
Is your company living and breathing customer centricity? Experience and research show that there are four key prerequisites for customer centricity in commercial and non-commercial organisations.
