Customer loyalty will be also on the agenda in 2014. To improve profitability in many industries customer loyalty should be in the focus of the management. But what can you expect from your customer loyalty initiatves. Zendesk has put together some number in a nice illustration to uncover some insights.
As you can see, customer loyalty initiatives can affects a lot of different behaviors of customers. Stay longer with a company, order more, do cross-sell, refer to friends and colleagues. jump
Die Digitalisierung ermöglicht Unternehmen, Kundendaten systematisch zu sammeln, auszuwerten und das Kundenerlebnis zu individualisieren. Reorganisationen sollten dieser Entwicklung viel stärker Beachtung schenken, […]
Is your company living and breathing customer centricity? Experience and research show that there are four key prerequisites for customer centricity in commercial and non-commercial organisations.
Latest trade shows offer beacon and other technical gimmicks to improve the customer experience at the physical POS. Like always – technology […]
In recent discussions on the topic of customer experience, technology is seen as the solution. But technology often fails, because of a […]
