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There seems to be a constant need to create new terms and definitions out there. Within the last two years customer obsession […]
Innovation & Customer Centricity:
While digital tools can advance customer centricity, customer-centric thinking must steer the use of digital tools.
Pros and cons of leveraging artificial intelligence to enhance customer experience, balancing AI’s efficiency and human personalization.
Customer centricity has evolved from a competitive advantage to an essential survival strategy. As markets accelerate their digital transformation and customer expectations continue to rise, organizations face unprecedented challenges in building and maintaining truly customer-centric operations. The future of customer centricity lies not in incremental improvements but in fundamental shifts across technology, organizational design, and value creation. Understanding these emerging trends is crucial for organizations seeking to transform customer relationships into sustainable competitive advantages while navigating an increasingly complex business landscape.
