Research confirms the power of customer experience as many industries enter a switching economy. A separate report validates this trend, finding that three quarters of consumers switch to a brand competitor after just one bad experience. In response to this landscape, brands and businesses must prioritise customer experience at a strategic and an operational level. find out more
Latest trade shows offer beacon and other technical gimmicks to improve the customer experience at the physical POS. Like always – technology […]
In recent discussions on the topic of customer experience, technology is seen as the solution. But technology often fails, because of a […]
The big question for many marketing and sales managers is how to choose technology wisely and what this has to do with customer centricity. This article gives some helpful hints.
And the times they are a-changin’ written in 1964 seems to be still true. Many industries have been in change over the […]
