Still many people think customer centricity is still a fantasy. It is something to put in the company’s mission statement but not something that is real. Apart from not believing that customer centricity exists, customer centricity is a hard and complex game to master. Please find five enticing stats that show the importance of customer centricity and what to be aware of…article
Our latest publication on smart data: The digitisation of the physical sale seems to be forgotten. Although there is an enormous potential […]
Amazing article about how important “values resonance” is in the retail industry
Customer loyalty will be also on the agenda in 2014. To improve profitability in many industries customer loyalty should be in the […]
Organisationen, die sich Kundenorientierung zum Ziel gesetzt haben, stehen vor zwei Herausforderungen. Erstens kundenorientiert zu werden und es zweitens auch zu bleiben. […]
