Simple business economics make building up and maintaining mutually value-creating relationships with customers the most promising strategy for the vast majority of businesses in most industries; far superior to continuously trying to acquire new customers at a great cost. Interestingly, building up great relationships based on good customer insights also helps taking the right steps after such a relationship has ended, as it helps you decide whom to try and regain and increases the chances that such an effort is successful. jump
You may also like
Der Hidden-Champion Bien-Zenker (grösster Fertighaushersteller Europas) ist als Kundenchampion 2019 von der FAZ und der Deutschen Gesellschaft für Qualität ausgezeichnet worden. Grundlage […]
How important is customer centricity for retailers? Stationary retail businesses have been under pressure for quite some time now. And there is […]
What is customer centricity? What does being customer-centric really mean? How to transform an organisation towards customer centricity effectively and sustainably? How […]
There seems to be a constant need to create new terms and definitions out there. Within the last two years customer obsession […]