Still many people think customer centricity is still a fantasy. It is something to put in the company’s mission statement but not something that is real. Apart from not believing that customer centricity exists, customer centricity is a hard and complex game to master. Please find five enticing stats that show the importance of customer centricity and what to be aware of…article
Vor Ostern ist der Studiengang Sales & Distribution an der HWZ erfolgreich gestartet. Die Studierenden erhalten eine umfassende Ausbildung im Bereich persönlicher […]
Many confuses customer centricity with customer experience. This article highlightens that customer centricity is a strategy as customer experience is a result based on customer-centric initiatives.
Organisations striving for customer centricity face two main challenges: to become customer-centric and to stay customer-centric. Our 7 steps towards a customer-centric […]
There seems to be a constant need to create new terms and definitions out there. Within the last two years customer obsession […]
