Still many people think customer centricity is still a fantasy. It is something to put in the company’s mission statement but not something that is real. Apart from not believing that customer centricity exists, customer centricity is a hard and complex game to master. Please find five enticing stats that show the importance of customer centricity and what to be aware of…article
Any meaningful relationship is a two-sided affair and it should be beneficial to both involved parties. Both sides usually have an opinion […]
Conventional wisdom is so strong. Especially in the field of customer centricity. In workshops and classes, we always participants whether they believe […]
Business model generation is gaining more and more importance. Most frameworks put the customer respectivly the value proposition in the center. But […]
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