In today’s dynamic marketplace, effective and efficient customer relationship management is essential for building lasting loyalty and driving sustainable growth. It goes beyond mere customer service – it requires a strategic, customer-centric approach that integrates deep customer understanding with aligned organizational processes and measurable objectives. At WATC Consulting AG, we emphasize that managing customer relationships successfully means creating mutual value while optimizing resources and continuously adapting to evolving customer needs.
Blog on customer centricity
94 posts
Discover how customer centricity transforms grocery retail through personalization, omnichannel excellence, and empowered teams – driving loyalty and sustainable growth.
Discover why life sciences companies need to move beyond KOLs to develop comprehensive customer insights encompassing treatment patterns, buying behaviors, and competitive positioning.
Learn how to systematically generate powerful customer insights that uncover unmet needs and drive strategic decisions that create mutual value for customers and your organization.
Discover how leading organizations transform customer insights into strategic advantage by going beyond basic data to understand needs, emotions, and behaviors across the entire customer journey.
Discover how leadership commitment and organizational culture form the foundation of successful customer centricity, and learn specific approaches to transform cultural barriers into strategic advantages.
How Customer Centricity transforms the luxury goods industry by delivering personalized, immersive experiences.
Discover how automotive companies can adopt customer centricity to build loyalty and drive growth with WATC’s proven frameworks.
Discover how customer centricity reshapes telecom success through the CCI framework, data-driven strategies, and agile transformation for unmatched loyalty.
Learn how to build a strategic customer insights capability that goes beyond data collection to create actionable understanding that drives business decisions and creates competitive advantage.
Discover WATC Consulting's proprietary Customer Choice Analysis© methodology – a comprehensive toolbox for gathering deep customer insights that drive genuine customer centricity and profitable growth.
Discover how customer centricity transforms retail banking, driving loyalty and growth through strategic alignment, agility, and continuous innovation.
Discover the five critical dimensions of customer centricity in life sciences and how addressing each can transform your organization's performance in this complex, regulated industry.
Discover how customer centricity transforms industrial manufacturing through data-driven decisions, inclusive collaboration, and mutual value creation.
Discover how insurers can adopt customer centricity strategies to enhance loyalty, efficiency, and innovation using proven frameworks and data-driven insights.
Learn how strategic customer journey mapping goes beyond visualization to become a powerful tool for organizational transformation, breaking down silos and creating truly customer-centric experiences.
Learn how to transform customer feedback into meaningful action with a closed-loop system that moves beyond collecting insights to implementing changes that drive loyalty and growth.
Discover how to measure the true ROI of customer centricity using an integrated framework that connects customer relationship quality, economics, organizational capabilities, and long-term value creation.
What is customer centricity? What does being customer-centric really mean? How to transform an organisation towards customer centricity effectively and sustainably? How to allocate scarce financial and human resources to the right customers and customer groups? These are just a few of the questions our clients regularly ask us. One […]
Jan Nyholm, founding partner at WATC Consulting AG, recently published a book on leadership that is definitely worth reading: 'Leadership, Assholes, Blockchain and YOU'
