Our latest publication on smart data: The digitisation of the physical sale seems to be forgotten. Although there is an enormous potential for growth for retailers in industries like automotive, fashion, tourist, furniture etc.. Based on a pilot project with our application CE-POS in a car dealer, we unveil how the digitisation of the physical sale can an have significant positive impact on the purchase behaviour of customers. Gaining better customer data and utilizing them in real-time allows to improve revenue even in a tough competitive environment. read more
You may also like
Customer centricity is usually definied in a limited way with value creation for the customer (CX), not focussing on offerings or simply […]
Erfüllt Ihr Unternehmen die vier Grundvoraussetzungen von Kundenorientierung (oder neudeutsch: Customer Centricity)? Wir werden oft gefragt, was es bedeutet, wahrhaft kundenorientiert zu […]
Truly customer-centric companies are characterised by two elements: Firstly, they have got the offering, customer experience, touchpoint usage, processes and tools right […]
Where do you look for information and decision facts when you are considering buying the product or service of a specific company? […]