Today, it is all about frustration. At the end of 2016 there is a big why in our heads. Why are so many companies unwilling to ask what the customer really wants and act accordingly? How many meetings did we have in 2016 where managers fought for the idea that segmenting customers based on their former purchase, lifestyle or age or gender is a better way instead of asking what they really want? Can you be in a good relationship without asking and understanding what your partner wants? Is there a great doctor that does not need to ask her/his patients questions in order to find an optimal treatment? It seems so obvious but not for marketing in 2016.
Let`s design offerings that allow, based on who will purchase them, to treat the customers differently, let`s build social media activities – sorry bad example, no one understands how this works anyway. But let`s take the lifestyle of a customer in order to find out what kind of customer experience she/he wants. As it is quite obvious that if someone likes soccer she/he is absolutely into life insurance and so on and so on. Why not use the simple way? Ask customers what they need on a daily basis and try to deliver in the best and profitable way you can. In order to cheer us up, take a look on a film that is so true….
