Project scope
- Assess and adapt the current business model in order to enable continuous growth while addressing new, formerly unknown, customer segments
- Generate deep and relevant customer insights on existing and new customer segments
- Review the existing business model
- Optimise the business model with special consideration of value proposition and channel mix
- Identify the required sales approach, assets and resources
Results
The client implemented the recommended strategic changes in a step-wise approach. As a result the new target customer segments could be acquired and served profitably without losing viability for the existing clientele. Growth continued at a rate which was significantly above peers.
Practice focus
- Smart Data – Customer Insights 30%
- Business Model Optimisation 40%
- Customer Experience Design 10%
- Transformation 10%
- Cultural Shift 10%
