How important is customer centricity for retailers? Stationary retail businesses have been under pressure for quite some time now. And there is no end in sight. This warrants the question what it takes for them to do better – or for a number of retail companies even what it takes […]
Sales
3 posts
The authors of “Selling in the Age of Ceaseless Change: The 2018-2019 Sales Performance Report” discovered that customer centricity is key to sales success. They introduced three main characteristics of a successful sales organisation: Having a customer-centric culture Sales processes that are dynamically aligned with the customer’s purchase path Ability […]
In Kooperation mit der Hochschule für Wirtschaft Zürich (HWZ) ist unser Master in Sales Excellence erfolgreich im April gestartet. Wir freuen uns sehr, dass unsere WATC Academy einen grösseren Rahmen gefunden hat. Der Master in Sales Excellence baut auf unseren umfassenden Erfahrungen als Strategieberatung im Bereich Kundenmanagement und Kundenorientierung auf. […]
