How important is customer centricity for retailers? Stationary retail businesses have been under pressure for quite some time now. And there is no end in sight. This warrants the question what it takes for them to do better – or for a number of retail companies even what it takes […]
POS
3 posts
Die Marktentwicklung im deutschen Online-Handel zeigt sehr spannende Entwicklungen. Onlinehändler mit stationärer DNA wachsen wieder am stärksten – auch über Marktplätze. Amazon drückt das Wachstum der Internet-Pure-Player (ohne Marktplätze) und wächst kaum noch über den eigenen Handel sondern im Wesentlichen nur über den Amazon Marketplace. Somit sollte das Thema stationärer […]
Latest trade shows offer beacon and other technical gimmicks to improve the customer experience at the physical POS. Like always – technology drives customer experience management. But if we take a break and think of what customers are seeking at the physical POS, it obviously is not a replication of […]
