In der Geschäftswelt ist das Sammeln von Kundenfeedback zur Selbstverständlichkeit geworden. Umfragen, Bewertungen, Social-Media-Monitoring und Fokusgruppen sind in den meisten Organisationen gängige Praxis. Allerdings besteht oft eine erhebliche Lücke zwischen dem Sammeln von Kundenerkenntnissen und der tatsächlichen Umsetzung sinnvoller Veränderungen auf Basis dieses Feedbacks. Diese Diskrepanz stellt eine der bedeutendsten verpassten Chancen in der Kundenzentrierung dar.
Customer Insights
13 posts
Discover how life sciences organizations can quantify customer centricity’s impact using holistic metrics that link patient outcomes, market access, and business growth.
Customer valuation best practice allows companies to focus on their most valuable customers, optimize resource allocation, and drive growth.
WATC Consulting's Customer Choice Analysis© – a proprietary research methodology that reveals both conscious and unconscious decision drivers.
Learn how life sciences organizations can connect clinical, real-world, behavioral, and attitudinal data to create integrated customer insights that drive strategic decision-making and competitive advantage.
Discover how life sciences organizations can create sustainable competitive advantage through customer-centric digital transformation that addresses real stakeholder needs across the healthcare ecosystem.
Discover why life sciences companies need to move beyond KOLs to develop comprehensive customer insights encompassing treatment patterns, buying behaviors, and competitive positioning.
Learn how to systematically generate powerful customer insights that uncover unmet needs and drive strategic decisions that create mutual value for customers and your organization.
Discover how leading organizations transform customer insights into strategic advantage by going beyond basic data to understand needs, emotions, and behaviors across the entire customer journey.
Learn how to build a strategic customer insights capability that goes beyond data collection to create actionable understanding that drives business decisions and creates competitive advantage.
Discover WATC Consulting's proprietary Customer Choice Analysis© methodology – a comprehensive toolbox for gathering deep customer insights that drive genuine customer centricity and profitable growth.
Discover the five critical dimensions of customer centricity in life sciences and how addressing each can transform your organization's performance in this complex, regulated industry.
