And the times they are a-changin’ written in 1964 seems to be still true. Many industries have been in change over the last years with great impact on companies, employees, the supply-chain partners and the customers. Change is inevitable which means you can fuss about if it is good or […]
Automotive
3 posts
Project scope Preparation and combination of existing information about the target group Analysis of the existing customer experience regarding willingness to pay, customer needs and add-on services with the help of the Customer Choice Analysis© Development of a segmentation as well as of offering bundlesBusiness model optimization Development of a […]
While for Rick and Louis the end of the movie Casablaca promised the beginning of a good relationship, car dealers – and with them auto manufacturers – are about to lose their’s with car buyers; mainly because the ‘friendship’ just was not wonderful enough. And the automotive industry is not […]
