The power of mutually value-creating relationships

Simple business economics make building up and maintaining mutually value-creating relationships with customers the most promising strategy for the vast majority of businesses in most industries; far superior to continuously trying to acquire new customers at a great cost. Interestingly, building up great relationships based on good customer insights also helps taking the right steps after such a relationship has ended, as it helps you decide whom to try and regain and increases the chances that such an effort is successful. jump