Is your company living and breathing customer centricity? Experience and research show that there are four key prerequisites for customer centricity in commercial and non-commercial organisations.
watcadmin
100 posts
And the times they are a-changin’ written in 1964 seems to be still true. Many industries have been in change over the last years with great impact on companies, employees, the supply-chain partners and the customers. Change is inevitable which means you can fuss about if it is good or […]
There seems to be a constant need to create new terms and definitions out there. Within the last two years customer obsession gets more and more attention. Although most companies struggle to understand what customer centricity means and how to apply, a new term arises in the east. So, the […]
Herzliche Gratulation zum Sales Excellence Award! Die Schweizer Auszeichnung für erfolgreiche und zukunftsweisende Verkaufs- und Vertriebsinitiativen wurde den folgenden Projekten verliehen
Pascal Bersier hat in seinem Artikel vor vier Wochen ein “neues” Banking gefordert, das aber keiner tut. Aus seiner Sicht gilt es die Kundenorientierung von Banken zu verbessern. Klingt erstmal gut. Bei den weiteren Ausführungen, wird aber gar nicht so sehr auf die eigentlichen Probleme Schweizer Banken eingegangen, sondern viele […]
How important is customer centricity for retailers? Stationary retail businesses have been under pressure for quite some time now. And there is no end in sight. This warrants the question what it takes for them to do better – or for a number of retail companies even what it takes […]
The authors of “Selling in the Age of Ceaseless Change: The 2018-2019 Sales Performance Report” discovered that customer centricity is key to sales success. They introduced three main characteristics of a successful sales organisation: Having a customer-centric culture Sales processes that are dynamically aligned with the customer’s purchase path Ability […]
Customer valuation and customer centricity need to go hand in hand, if a company wants to be and stay successful. We have been postulating for years now, that truly customer-centric companies have above average capabilities to create mutual value. This means that they generate high levels of value both for […]
Creating a customer-centric culture is one of the biggest challenge on the path to customer centricity. Here are a few thoughts on how to get there.
The big question for many marketing and sales managers is how to choose technology wisely and what this has to do with customer centricity. This article gives some helpful hints.
Innovation & Customer Centricity: While digital tools can advance customer centricity, customer-centric thinking must steer the use of digital tools.
Still many people think customer centricity is still a fantasy. It is something to put in the company’s mission statement but not something that is real. Apart from not believing that customer centricity exists, customer centricity is a hard and complex game to master. Please find five enticing stats that […]
Es gilt zu klären, wie die Realisierung von Customer Centricity erfolgen sollte? Die HSG hat in der Vergangenheit ein Forschungsprojekt zu diesem Thema lanciert. Die Forscher definieren CC wie folgt: “Customer Centricity is concerned with the process of dual value creation, whereas the paradigm lies on creating value for the […]
Customer centricity is usually definied in a limited way with value creation for the customer (CX), not focussing on offerings or simply listening to the customer. So far there is no clear understanding what customer centricity really means. Our definition of customer centricity is composed of two central building blocks: […]
Der Hidden-Champion Bien-Zenker (grösster Fertighaushersteller Europas) ist als Kundenchampion 2019 von der FAZ und der Deutschen Gesellschaft für Qualität ausgezeichnet worden. Grundlage für die Kür zu “Deutschlands Kundenchampion” ist eine umfangreiche Kundenbefragung. Deren Kern ist das “Fan-Prinzip”, das die relevanten Kriterien für den Unternehmenserfolg abbildet. Erfolgreich ist demnach, wer mit […]
Research confirms the power of customer experience as many industries enter a switching economy. A separate report validates this trend, finding that three quarters of consumers switch to a brand competitor after just one bad experience. In response to this landscape, brands and businesses must prioritise customer experience at a […]
Die Marktentwicklung im deutschen Online-Handel zeigt sehr spannende Entwicklungen. Onlinehändler mit stationärer DNA wachsen wieder am stärksten – auch über Marktplätze. Amazon drückt das Wachstum der Internet-Pure-Player (ohne Marktplätze) und wächst kaum noch über den eigenen Handel sondern im Wesentlichen nur über den Amazon Marketplace. Somit sollte das Thema stationärer […]
Project scope Measure and improve the performance of the touch points Set up of KPIs for each touch point Definition of a management framework Measure performance of touch points by applying the Customer Choice Analysis Definition of counteractive measures to improve touch point performance Results The client decided to adjust […]
Project scope Help the top-management of a global producer of electric motors to undertake a major shift in the company’s culture from product-orientation to customer centricity Assess the current mind-set and define the target culture Design and perform a series of interactive mobilisation workshops with top and middle management Design […]
