Project scope
- Help the top-management of a global producer of electric motors to undertake a major shift in the company’s culture from product-orientation to customer centricity
- Assess the current mind-set and define the target culture
- Design and perform a series of interactive mobilisation workshops with top and middle management
- Design tools, artefacts, success stories to share, train-the-trainer programmes, communication plans and a measurement system
- Coach top and middle management during the starting period
Results
The client embraced the new target culture and embarked on a journey to get to a new culture that is still on-going.
Practice focus
- Smart Data – Customer Insights 0%
- Business Model Optimisation 0%
- Customer Experience Design 0%
- Transformation 20%
- Cultural Shift 80%
