Project scope
- Re-design the customer experience for a leading, global producer of industrial robots
- Understand the purchasing processes, expectations and choice drivers of the buying centres within client companies
- Blueprint internal processes in order to identify major misalignments with expectations
- Re-design customer experiences for the most valuable customer segments
Results
The improved and more targeted customer experiences lead to a better performance in the market place and an improvement of the client’s competitive position.
Practice focus
- Smart Data – Customer insights 40%
- Business Model Optimisation 0%
- Customer Experience Design 50%
- Transformation 10%
- Cultural Shift 0%
