While for Rick and Louis the end of the movie Casablaca promised the beginning of a good relationship, car dealers – and with them auto manufacturers – are about to lose their’s with car buyers; mainly because the ‘friendship’ just was not wonderful enough. And the automotive industry is not […]
Monthly Archives: October 2015
2 posts
If you define a customer experience that the combination of all your touchpoints are supposed to deliver to customers, you better make sure that this experience is delivered properly and consistently. Hence, a large proportion of companies have set up customer surveys that monitor execution and assess the effect it […]
