Social media is powerful? You aim to get closer to your customers? You want to improve your customer centricity? And we all know – this has to be authentic and real, no?
Watch another “brave” example of how organisations apparently underestimate the shift and resources which are needed to use social media in a consistent way.
If you want to get closer to your customers, mean it and be authentic in a language your customer understands.
Otherwise we will all be flashed – not only the remote diagnostic. 😉
