{"id":477,"date":"2015-04-02T13:49:48","date_gmt":"2015-04-02T12:49:48","guid":{"rendered":"http:\/\/whataboutthecustomer.com\/?p=477"},"modified":"2018-02-21T11:50:56","modified_gmt":"2018-02-21T10:50:56","slug":"keep-it-simple-to-reduce-the-increasing-complexity-of-your-customer-relations","status":"publish","type":"post","link":"https:\/\/whataboutthecustomer.com\/de\/2015\/keep-it-simple-to-reduce-the-increasing-complexity-of-your-customer-relations\/","title":{"rendered":"Keep it simple to reduce the increasing complexity of your customer relations"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-2914 size-medium\" src=\"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/04\/Customer-Relation-280x300.png\" alt=\"\" width=\"280\" height=\"300\" srcset=\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/04\/Customer-Relation-280x300.png 280w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/04\/Customer-Relation.png 390w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/>Complexity is growing in almost every dimension of customer relationship management. More channels, touch points, and offerings will easily lead to confusion. As most organisations aim for growth they get to complex and difficult to understand. So one of the main challenges is to keep things simple while complexity is growing. <a href=\"http:\/\/www.marketingprofs.com\/opinions\/2015\/27340\/why-simplicity-may-be-the-secret-to-brand-success?adref=nlt033015\" target=\"_blank\" rel=\"noopener\">jump<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Complexity is growing in almost every dimension of customer relationship management. More channels, touch points, and offerings will easily lead to confusion. As most organisations aim for growth they get to complex and difficult to understand. So one of the main challenges is to keep things simple while complexity is growing. jump &nbsp; &nbsp; &nbsp;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keep it simple to reduce the increasing complexity of your customer relations | WATC Consulting AG<\/title>\n<meta name=\"description\" content=\"Complexity in customer relationships is growing with an increasing number of touchpoints and distribution channels. But it is important to still keep it simple.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whataboutthecustomer.com\/de\/2015\/keep-it-simple-to-reduce-the-increasing-complexity-of-your-customer-relations\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keep it simple to reduce the increasing complexity of your customer relations | WATC Consulting AG\" \/>\n<meta property=\"og:description\" content=\"Complexity in customer relationships is growing with an increasing number of touchpoints and distribution channels. But it is important to still keep it simple.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whataboutthecustomer.com\/de\/2015\/keep-it-simple-to-reduce-the-increasing-complexity-of-your-customer-relations\/\" \/>\n<meta property=\"og:site_name\" content=\"WATC Consulting AG\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-02T12:49:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-21T10:50:56+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/04\/Customer-Relation-280x300.png\" \/>\n<meta name=\"author\" content=\"watcadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WATC_Consulting\" \/>\n<meta name=\"twitter:site\" content=\"@WATC_Consulting\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"watcadmin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2015\/keep-it-simple-to-reduce-the-increasing-complexity-of-your-customer-relations\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2015\/keep-it-simple-to-reduce-the-increasing-complexity-of-your-customer-relations\/\"},\"author\":{\"name\":\"watcadmin\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/#\/schema\/person\/99856b05be0f0a2ee0d5db4886ab3562\"},\"headline\":\"Keep it simple to reduce the increasing complexity of your customer relations\",\"datePublished\":\"2015-04-02T12:49:48+00:00\",\"dateModified\":\"2018-02-21T10:50:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2015\/keep-it-simple-to-reduce-the-increasing-complexity-of-your-customer-relations\/\"},\"wordCount\":67,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/#organization\"},\"image\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2015\/keep-it-simple-to-reduce-the-increasing-complexity-of-your-customer-relations\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/04\/Customer-Relation-280x300.png\",\"articleSection\":[\"Blog on customer centricity\"],\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/whataboutthecustomer.com\/de\/2015\/keep-it-simple-to-reduce-the-increasing-complexity-of-your-customer-relations\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2015\/keep-it-simple-to-reduce-the-increasing-complexity-of-your-customer-relations\/\",\"url\":\"https:\/\/whataboutthecustomer.com\/de\/2015\/keep-it-simple-to-reduce-the-increasing-complexity-of-your-customer-relations\/\",\"name\":\"Keep it simple to reduce the increasing complexity of your customer relations | WATC Consulting AG\",\"isPartOf\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2015\/keep-it-simple-to-reduce-the-increasing-complexity-of-your-customer-relations\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2015\/keep-it-simple-to-reduce-the-increasing-complexity-of-your-customer-relations\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/04\/Customer-Relation-280x300.png\",\"datePublished\":\"2015-04-02T12:49:48+00:00\",\"dateModified\":\"2018-02-21T10:50:56+00:00\",\"description\":\"Complexity in customer relationships is growing with an increasing number of touchpoints and distribution channels. 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