{"id":4485,"date":"2019-10-16T13:08:08","date_gmt":"2019-10-16T12:08:08","guid":{"rendered":"http:\/\/whataboutthecustomer.com\/?p=4485"},"modified":"2019-10-16T13:09:39","modified_gmt":"2019-10-16T12:09:39","slug":"der-wert-des-kunden","status":"publish","type":"post","link":"https:\/\/whataboutthecustomer.com\/de\/2019\/der-wert-des-kunden\/","title":{"rendered":"Der Wert des Kunden"},"content":{"rendered":"\n<p>Unternehmen investieren j\u00e4hrlich Milliarden in  ihre  bestehenden  und  zuk\u00fcnftigen Kunden. Welche Auswirkungen aber haben diese Investitionen auf den Unternehmens-ert?  Im  folgenden  Beitrag  er\u00f6rtern  wir, warum die Messung und das aktive Management des Kundenwertes zu unverzichtbaren Aufgaben  der  Gesch\u00e4ftsleitung  geworden sind. Es  besteht  weitgehend  Einigkeit  dar\u00fcber,  dass neben  materiellen  Verm\u00f6gensteilen  immaterielle Werte  wie  Marken,  Patente,  Know-how,  Mitarbeiter  und  Kunden  den  Wert  eines  Unternehmens  mitbestimmen.  Wir  behaupten,  dass  die Kundenbasis  einer  Firma  in  den  meisten  F\u00e4llen den  gr\u00f6ssten  Bestandteil  dieses  Wertes  darstellt, und dass es deshalb f\u00fcr jedes Unternehmen von gr\u00f6sster Wichtigkeit ist, den Wert seiner Kundenbasis zu verstehen und bewusst zu managen.  <\/p>\n\n\n\n<p>Betrachten Sie die ganze Publikation als <a rel=\"noreferrer noopener\" href=\"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2014\/01\/WATC_Kundenwert.pdf\" target=\"_blank\">pdf<\/a>.<\/p>\n\n\n\n<p>Lesen Sie das Dokument bequem online <a href=\"http:\/\/issuu.com\/watcconsultingag\/docs\/150820122920-bcfb88e7f9b346af8928b252abdab489\" target=\"_blank\" rel=\"noreferrer noopener\">via issuu<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unternehmen investieren j\u00e4hrlich Milliarden in ihre bestehenden und zuk\u00fcnftigen Kunden. Welche Auswirkungen aber haben diese Investitionen auf den Unternehmens-ert? Im folgenden Beitrag er\u00f6rtern wir, warum die Messung und das aktive Management des Kundenwertes zu unverzichtbaren Aufgaben der Gesch\u00e4ftsleitung geworden sind. Es besteht weitgehend Einigkeit dar\u00fcber, dass neben materiellen Verm\u00f6gensteilen immaterielle Werte wie Marken, Patente, Know-how, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[349],"tags":[114],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Der Wert des Kunden | Kundenwert | WATC Consulting AG<\/title>\n<meta name=\"description\" content=\"Es ist f\u00fcr jedes Unternehmen von gr\u00f6sster Wichtigkeit, den Wert des einzelnen Kunden und seiner Kundenbasis zu verstehen und bewusst zu managen\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whataboutthecustomer.com\/de\/2019\/der-wert-des-kunden\/\" \/>\n<meta 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