{"id":4467,"date":"2019-10-16T12:19:39","date_gmt":"2019-10-16T11:19:39","guid":{"rendered":"http:\/\/whataboutthecustomer.com\/?p=4467"},"modified":"2019-10-16T12:22:19","modified_gmt":"2019-10-16T11:22:19","slug":"schulterschluss-zwischen-marketing-und-controlling","status":"publish","type":"post","link":"https:\/\/whataboutthecustomer.com\/de\/2019\/schulterschluss-zwischen-marketing-und-controlling\/","title":{"rendered":"Schulterschluss zwischen Marketing und Controlling"},"content":{"rendered":"\n

Es bedarf eines st\u00e4rkeren Schulterschlusses zwischen Marketing und Controlling. Beide sprechen immer noch unterschiedliche Sprachen. Die damit verbundenen \u00dcbersetzungsprobleme verursachen in der Folge bekannte Diskussionen: Wie viel Controlling und wie viel Marketing braucht es, um nachhaltiges, profitables Wachstum sicher zu stellen? Die Praxis zeigt, dass die Diskussion \u00fcber einzelne Budgets und Kontrollaktivit\u00e4ten wesentlich fr\u00fcher aufgenommen werden muss. Der Ausgangspunkt muss sein, gemeinsame Ziele und ein gemeinsames Verst\u00e4ndnis \u00fcber die Notwendigkeit der jeweils geplanten Investitionen zu schaffen. So wenig erstaunlich es sich anh\u00f6ren mag: dieses gemeinsame Ziel kann nur aus einem tiefen und faktenbasierten Verst\u00e4ndnis der Kundenbed\u00fcrfnisse heraus definiert werden…<\/p>\n\n\n\n

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Es bedarf eines st\u00e4rkeren Schulterschlusses zwischen Marketing und Controlling. Beide sprechen immer noch unterschiedliche Sprachen. Die damit verbundenen \u00dcbersetzungsprobleme verursachen in der Folge bekannte Diskussionen: Wie viel Controlling und wie viel Marketing braucht es, um nachhaltiges, profitables Wachstum sicher zu stellen? Die Praxis zeigt, dass die Diskussion \u00fcber einzelne Budgets und Kontrollaktivit\u00e4ten wesentlich fr\u00fcher aufgenommen […]<\/p>\n","protected":false},"author":1,"featured_media":4468,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[348,349],"tags":[],"yoast_head":"\nSchulterschluss zwischen Marketing und Controlling<\/title>\n<meta name=\"description\" content=\"Marketing und Controlling sprechen immer noch unterschiedliche Sprachen. 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Es bedarf eines st\u00e4rkeren Schulterschluss zwischen beiden Disziplinen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whataboutthecustomer.com\/de\/2019\/schulterschluss-zwischen-marketing-und-controlling\/\" \/>\n<meta property=\"og:site_name\" content=\"WATC Consulting AG\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-16T11:19:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-16T11:22:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Marketing_Controlling-1024x678.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"678\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"watcadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WATC_Consulting\" \/>\n<meta name=\"twitter:site\" content=\"@WATC_Consulting\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"watcadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2019\/schulterschluss-zwischen-marketing-und-controlling\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2019\/schulterschluss-zwischen-marketing-und-controlling\/\"},\"author\":{\"name\":\"watcadmin\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/#\/schema\/person\/99856b05be0f0a2ee0d5db4886ab3562\"},\"headline\":\"Schulterschluss zwischen Marketing und Controlling\",\"datePublished\":\"2019-10-16T11:19:39+00:00\",\"dateModified\":\"2019-10-16T11:22:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2019\/schulterschluss-zwischen-marketing-und-controlling\/\"},\"wordCount\":126,\"publisher\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/#organization\"},\"image\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2019\/schulterschluss-zwischen-marketing-und-controlling\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Marketing_Controlling.jpg\",\"articleSection\":[\"Publication\",\"Publikationen\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2019\/schulterschluss-zwischen-marketing-und-controlling\/\",\"url\":\"https:\/\/whataboutthecustomer.com\/de\/2019\/schulterschluss-zwischen-marketing-und-controlling\/\",\"name\":\"Schulterschluss zwischen Marketing und Controlling\",\"isPartOf\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2019\/schulterschluss-zwischen-marketing-und-controlling\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2019\/schulterschluss-zwischen-marketing-und-controlling\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Marketing_Controlling.jpg\",\"datePublished\":\"2019-10-16T11:19:39+00:00\",\"dateModified\":\"2019-10-16T11:22:19+00:00\",\"description\":\"Marketing und Controlling sprechen immer noch unterschiedliche Sprachen. 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