{"id":4430,"date":"2019-10-09T20:44:51","date_gmt":"2019-10-09T19:44:51","guid":{"rendered":"http:\/\/whataboutthecustomer.com\/?p=4430"},"modified":"2019-10-09T20:49:49","modified_gmt":"2019-10-09T19:49:49","slug":"oeffentliche-verwaltung","status":"publish","type":"post","link":"https:\/\/whataboutthecustomer.com\/de\/2019\/oeffentliche-verwaltung\/","title":{"rendered":"Touchpoint Management \/\/ \u00d6ffentliche Verwaltung"},"content":{"rendered":"\n<p> <strong>Projektschwerpunkte<\/strong><\/p>\n\n\n\n<ul><li> Wirkungsmessung und -verbesserung der Touch Points<\/li><li> Erstellung von KPIs f\u00fcr jeden Touch Point<\/li><li> Definition eines Management-Frameworks<\/li><li> Messung der Wirkung der Touch Points durch die Anwendung der Customer Choice Analysis<\/li><li> Definition von entsprechenden Massnahmen, um die Wirkung der Touch Points zu verbessern<\/li><\/ul>\n\n\n\n<p><strong>Ergebnisse<\/strong><br>Der Klient entschied sich daf\u00fcr, die Touch Points f\u00fcr Kundensegmente anzupassen. Weiterhin hat er damit begonnen, Beziehungen zu seinen Key-Stakeholdern aufzubauen.<br><\/p>\n\n\n\n<p><strong>Hauptfokus<\/strong><br> \u2022 Smart Data \u2013 Kundeninformationen 60%<br> \u2022 Optimierung des Gesch\u00e4ftsmodells 0%<br> \u2022 Design von Kundenerfahrungen 40%<br> \u2022 Transformation 0%<br> \u2022 Kulturwandel 0%<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Projektschwerpunkte Wirkungsmessung und -verbesserung der Touch Points Erstellung von KPIs f\u00fcr jeden Touch Point Definition eines Management-Frameworks Messung der Wirkung der Touch Points durch die Anwendung der Customer Choice Analysis Definition von entsprechenden Massnahmen, um die Wirkung der Touch Points zu verbessern ErgebnisseDer Klient entschied sich daf\u00fcr, die Touch Points f\u00fcr Kundensegmente anzupassen. Weiterhin hat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[343],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Touchpoint Management \/\/ \u00d6ffentliche Verwaltung | WATC Consulting AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whataboutthecustomer.com\/de\/2019\/oeffentliche-verwaltung\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Touchpoint Management \/\/ \u00d6ffentliche Verwaltung | WATC Consulting AG\" \/>\n<meta property=\"og:description\" content=\"Projektschwerpunkte Wirkungsmessung und -verbesserung der Touch Points Erstellung von KPIs f\u00fcr jeden Touch Point Definition eines Management-Frameworks Messung der Wirkung der Touch Points durch die Anwendung der Customer Choice Analysis Definition von entsprechenden Massnahmen, um die Wirkung der Touch Points zu verbessern ErgebnisseDer Klient entschied sich daf\u00fcr, die Touch Points f\u00fcr Kundensegmente anzupassen. Weiterhin hat [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whataboutthecustomer.com\/de\/2019\/oeffentliche-verwaltung\/\" \/>\n<meta property=\"og:site_name\" content=\"WATC Consulting AG\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-09T19:44:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-09T19:49:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/05\/Administration.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"4845\" \/>\n\t<meta property=\"og:image:height\" content=\"3228\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"watcadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WATC_Consulting\" \/>\n<meta name=\"twitter:site\" content=\"@WATC_Consulting\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" 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