{"id":4247,"date":"2019-08-13T15:07:56","date_gmt":"2019-08-13T14:07:56","guid":{"rendered":"http:\/\/whataboutthecustomer.com\/?p=4247"},"modified":"2019-08-14T14:10:08","modified_gmt":"2019-08-14T13:10:08","slug":"realisierung-von-customer-centricity","status":"publish","type":"post","link":"https:\/\/whataboutthecustomer.com\/de\/2019\/realisierung-von-customer-centricity\/","title":{"rendered":"Realisierung von Customer Centricity"},"content":{"rendered":"\n<p> Es gilt zu kl\u00e4ren, wie die Realisierung von Customer Centricity erfolgen sollte? Die HSG hat in der Vergangenheit ein Forschungsprojekt zu diesem Thema lanciert. Die Forscher definieren CC wie folgt: &#8220;Customer Centricity is concerned with the process of dual value creation, whereas the paradigm lies on creating value for the customer and, in the process, creating value for the firm.\u201c Diese Definition deckt aus unserer Sicht nur die eine Seite der Medaille ab und l\u00e4sst die Organisation aussen vor. In den weiteren Ausf\u00fchrungen stellen die Autoren vier Dimensionen vor: <\/p>\n\n\n\n<ul><li> Strategische Stossrichtung<\/li><li> Kundenwissen<\/li><li> Kultur<\/li><li> Struktur<\/li><\/ul>\n\n\n\n<p>Hier zeigt sich, dass die Definition zu eng gefasst wurde und die Dimensionen zumindest zwei wichtige Elemente einer Organisation umfassen. Die Vorstellung zeigt ein paar Beispiele aus der Schweizer\/Lichtensteiner Wirtschaft und n\u00e4hert sich einzelnen Elementen der Kundenorientierung an. <a href=\"https:\/\/www.alexandria.unisg.ch\/231707\/1\/SSX%20%23%20Realisierung%20von%20Customer%20Centricity.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Zur Pr\u00e4sentation (opens in a new tab)\">Zur Pr\u00e4sentation<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es gilt zu kl\u00e4ren, wie die Realisierung von Customer Centricity erfolgen sollte? Die HSG hat in der Vergangenheit ein Forschungsprojekt zu diesem Thema lanciert. Die Forscher definieren CC wie folgt: &#8220;Customer Centricity is concerned with the process of dual value creation, whereas the paradigm lies on creating value for the customer and, in the process, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[56],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Realisierung von Customer Centricity | WATC Consulting AG<\/title>\n<meta name=\"description\" content=\"Die HSG hat auf Basis eines Forschungsprojekts Customer Centricity definiert. Dabei stellen sie nur auf die Ebene mutual vale ab.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whataboutthecustomer.com\/de\/2019\/realisierung-von-customer-centricity\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Realisierung von Customer Centricity | WATC Consulting AG\" \/>\n<meta property=\"og:description\" content=\"Die HSG hat auf Basis eines Forschungsprojekts Customer Centricity definiert. 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