{"id":4238,"date":"2019-08-07T13:02:57","date_gmt":"2019-08-07T12:02:57","guid":{"rendered":"http:\/\/whataboutthecustomer.com\/?p=4238"},"modified":"2019-08-07T13:13:17","modified_gmt":"2019-08-07T12:13:17","slug":"definition-of-customer-centricity","status":"publish","type":"post","link":"https:\/\/whataboutthecustomer.com\/de\/2019\/definition-of-customer-centricity\/","title":{"rendered":"Definition of Customer Centricity"},"content":{"rendered":"\n

Customer centricity is usually definied in a limited way with value creation for the customer (CX), not focussing on offerings or simply listening to the customer. So far there is no clear understanding what customer centricity really means. Our definition of customer centricity<\/a><\/strong> <\/a>is composed of two central building blocks: (1) mutual value creation, and (2) inclusive organisation: \u201cMutual value creation\u201d serves to ensure balanced value creation both for the customer and for the company. It represents the ability of an organisation to get their customers on board and to entice them to recommend the company to others. It also encompasses the optimisation of investment decisions based on knowledge of the value of the customer to the company. An \u201cinclusive organisation\u201d supports \u201cmutual value creation\u201d by integrating the customer as a resource and by abolishing the \u201csilo mentality\u201d in the organisation. The way an organisation ticks on a daily basis influences the mindset and behaviour of employees during change processes and when providing customer experiences. read more about our definition<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Customer centricity is usually definied in a limited way with value creation for the customer (CX), not focussing on offerings or simply listening to the customer. So far there is no clear understanding what customer centricity really means. Our definition of customer centricity is composed of two central building blocks: (1) mutual value creation, and […]<\/p>\n","protected":false},"author":1,"featured_media":3784,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[56],"yoast_head":"\nDefinition of Customer Centricity | WATC Consulting AG<\/title>\n<meta name=\"description\" content=\"Our definition of customer centricity is composed of two central building blocks: (1) mutual value creation and (2) inclusive organisation\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whataboutthecustomer.com\/de\/2019\/definition-of-customer-centricity\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Definition of Customer 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