{"id":4177,"date":"2019-05-21T11:42:13","date_gmt":"2019-05-21T10:42:13","guid":{"rendered":"http:\/\/whataboutthecustomer.com\/?p=4177"},"modified":"2019-05-21T14:57:08","modified_gmt":"2019-05-21T13:57:08","slug":"marktentwicklung-im-online-handel-in-deutschland-2018","status":"publish","type":"post","link":"https:\/\/whataboutthecustomer.com\/de\/2019\/marktentwicklung-im-online-handel-in-deutschland-2018\/","title":{"rendered":"Marktentwicklung im Online-Handel in Deutschland 2018"},"content":{"rendered":"\n

Die Marktentwicklung im deutschen Online-Handel zeigt sehr spannende Entwicklungen. Onlineh\u00e4ndler mit station\u00e4rer DNA <\/strong>wachsen wieder am st\u00e4rksten<\/strong> \u2013 auch \u00fcber Marktpl\u00e4tze. Amazon dr\u00fcckt das Wachstum der Internet-Pure-Player (ohne Marktpl\u00e4tze) und w\u00e4chst kaum noch \u00fcber den eigenen Handel sondern im Wesentlichen nur \u00fcber den Amazon Marketplace. <\/p>\n\n\n\n

Somit sollte das Thema station\u00e4rer Handel nicht untersch\u00e4tzt werden. Auch sinkt das Wachstum kontinuierlich. Wenn man bedenkt, dass viele “kleine” Branchen hier als Motor fungieren, kann man sich vorstellen, dass viele Unternehmen ein zentrales Problem haben. Steige ich beim Ecommerce jetzt ein, auch wenn der Umsatz unter 5% ausmacht? Gerade die folgende Branchen stehen hier vor schwierigen Entscheidungen: Die Wachstumstreiber unter den Branchen sind vor allem wie im Vorjahr FMCG, Heimwerken & Garten sowie Wohnen & Einrichten.<\/p>\n\n\n\n

Zur Studie<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Die Marktentwicklung im deutschen Online-Handel zeigt sehr spannende Entwicklungen. Onlineh\u00e4ndler mit station\u00e4rer DNA wachsen wieder am st\u00e4rksten \u2013 auch \u00fcber Marktpl\u00e4tze. Amazon dr\u00fcckt das Wachstum der Internet-Pure-Player (ohne Marktpl\u00e4tze) und w\u00e4chst kaum noch \u00fcber den eigenen Handel sondern im Wesentlichen nur \u00fcber den Amazon Marketplace. Somit sollte das Thema station\u00e4rer Handel nicht untersch\u00e4tzt werden. Auch […]<\/p>\n","protected":false},"author":1,"featured_media":4175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[187],"yoast_head":"\nMarktentwicklung im Online-Handel in Deutschland 2018 |<\/title>\n<meta name=\"description\" content=\"Die Marktentwicklung im deutschen Online-Handel zeigt sehr spannende Entwicklungen. 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