{"id":4106,"date":"2019-05-20T20:49:35","date_gmt":"2019-05-20T19:49:35","guid":{"rendered":"http:\/\/whataboutthecustomer.com\/?p=4106"},"modified":"2019-05-20T20:49:37","modified_gmt":"2019-05-20T19:49:37","slug":"business-model-and-cultural-shift-online-ticketing","status":"publish","type":"post","link":"https:\/\/whataboutthecustomer.com\/de\/2019\/business-model-and-cultural-shift-online-ticketing\/","title":{"rendered":"Business Model and Cultural Shift \/\/ Online Ticketing"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Project scope<\/h3>\n\n\n\n<ul><li>Help the national market leader in online ticketing, which has grown rapidly due to a successful focus on event organisers, to continue on its growth path by becoming much more focussed on end consumers<\/li><li>Uncover how consumers get inspired to attend events (such as concerts), how they choose the event of their liking and what the biggest barriers to growth are<\/li><li>Identify the main triggers that can be used to increase event attendance and hence ticket sales<\/li><li>Create customer experiences and tools that maximise value for all involved parties: the ticketing company, the event organiser and the end consumers<\/li><li>Initiate a cultural shift from pure focus on event organisers towards a culture that is equally centred around end consumers<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Results<\/h3>\n\n\n\n<p>The client initiated a powerful shift towards end consumer focus and hired a head of end consumer marketing. Several tools for inspiring and sharing experiences were introduced and the strong growth could be continued. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Practice focus<\/h3>\n\n\n\n<ul><li>Smart Data &#8211; Customer Insights 20%<\/li><li>Business Model Optimisation 30%<\/li><li>Customer Experience Design 20%<\/li><li>Transformation 0%<\/li><li>Cultural Shift 30%<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Project scope Help the national market leader in online ticketing, which has grown rapidly due to a successful focus on event organisers, to continue on its growth path by becoming much more focussed on end consumers Uncover how consumers get inspired to attend events (such as concerts), how they choose the event of their liking [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4107,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[340],"tags":[193],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business Model and Cultural Shift \/\/ Online Ticketing | WATC Consulting AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whataboutthecustomer.com\/de\/2019\/business-model-and-cultural-shift-online-ticketing\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Model and Cultural Shift \/\/ Online Ticketing | WATC Consulting AG\" \/>\n<meta property=\"og:description\" content=\"Project scope Help the national market leader in online ticketing, which has grown rapidly due to a successful focus on event organisers, to continue on its growth path by becoming much more focussed on end consumers Uncover how consumers get inspired to attend events (such as concerts), how they choose the event of their liking [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whataboutthecustomer.com\/de\/2019\/business-model-and-cultural-shift-online-ticketing\/\" \/>\n<meta property=\"og:site_name\" content=\"WATC Consulting AG\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-20T19:49:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-20T19:49:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/05\/online_tickets-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" 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