{"id":4088,"date":"2019-05-20T20:27:00","date_gmt":"2019-05-20T19:27:00","guid":{"rendered":"http:\/\/whataboutthecustomer.com\/?p=4088"},"modified":"2019-05-20T20:35:59","modified_gmt":"2019-05-20T19:35:59","slug":"customer-experience-light-commercial-vehicles","status":"publish","type":"post","link":"https:\/\/whataboutthecustomer.com\/de\/2019\/customer-experience-light-commercial-vehicles\/","title":{"rendered":"Customer Experience \/\/ Light Commercial Vehicles"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Project scope<\/h3>\n\n\n\n<ul><li>Design a customer experience, customer relationship approach and brand position that clearly differentiates the client\u2019s brand in the customers\u2019 eyes and allows to gain market share in Germany, France and the UK<\/li><li>Understand the competitive landscape and the positioning of the client in customers\u2019 eyes<\/li><li>Uncover the purchasing process and the mechanics of the buying centres<\/li><li>Define a differentiating approach to managing relationships with customers and prospects<\/li><li>Financially evaluate various options to deliver the new approach<\/li><li>Support the organisation with the implementation<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Results<\/h3>\n\n\n\n<p>The client decided on and embarked on a journey to implement a unique extended offering that is unique among the suppliers of light commercial vehicles. The implementation in the three countries is currently in progress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Practice focus<\/h3>\n\n\n\n<ul><li> Smart Data &#8211; Customer insights 40%<\/li><li>Business Model Optimisation 0%<\/li><li>Customer Experience Design 40%<\/li><li>Transformation 20%<\/li><li>Cultural Shift 0% <\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Project scope Design a customer experience, customer relationship approach and brand position that clearly differentiates the client\u2019s brand in the customers\u2019 eyes and allows to gain market share in Germany, France and the UK Understand the competitive landscape and the positioning of the client in customers\u2019 eyes Uncover the purchasing process and the mechanics of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[340],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Experience \/\/ Light Commercial Vehicles | WATC Consulting AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whataboutthecustomer.com\/de\/2019\/customer-experience-light-commercial-vehicles\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Experience \/\/ Light Commercial Vehicles | WATC Consulting AG\" \/>\n<meta property=\"og:description\" content=\"Project scope Design a customer experience, customer relationship approach and brand position that clearly differentiates the client\u2019s brand in the customers\u2019 eyes and allows to gain market share in Germany, France and the UK Understand the competitive landscape and the positioning of the client in customers\u2019 eyes Uncover the purchasing process and the mechanics of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whataboutthecustomer.com\/de\/2019\/customer-experience-light-commercial-vehicles\/\" \/>\n<meta property=\"og:site_name\" content=\"WATC Consulting AG\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-20T19:27:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-20T19:35:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/05\/LCV-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta 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