{"id":3780,"date":"2019-03-05T12:43:14","date_gmt":"2019-03-05T11:43:14","guid":{"rendered":"http:\/\/whataboutthecustomer.com\/?p=3780"},"modified":"2019-05-20T21:33:31","modified_gmt":"2019-05-20T20:33:31","slug":"what-the-heck-is-customer-centricity","status":"publish","type":"post","link":"https:\/\/whataboutthecustomer.com\/de\/2019\/what-the-heck-is-customer-centricity\/","title":{"rendered":"What the heck is Customer Centricity?"},"content":{"rendered":"\n<p>People are still confused what the term customer centricity really means. Many confuses customer centricity with customer experience. This article highlightens that customer centricity is a strategy as customer experience is a result based on customer-centric initiatives. The author of the post uses Maslow to define customer centricity. From our point of view this is just one side of the medal. Customer centricity is based on mutual value and an inclusive organisation and not just on customer needs. <a href=\"http:\/\/customerthink.com\/what-the-heck-is-customer-centricity\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Read more\u2026 (opens in a new tab)\">Read more\u2026<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many confuses customer centricity with customer experience. This article highlightens that customer centricity is a strategy as customer experience is a result based on customer-centric initiatives. <\/p>\n","protected":false},"author":1,"featured_media":3776,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What the heck is Customer Centricity? | WATC Consulting AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whataboutthecustomer.com\/de\/2019\/what-the-heck-is-customer-centricity\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What the heck is Customer Centricity? | WATC Consulting AG\" \/>\n<meta property=\"og:description\" content=\"Many confuses customer centricity with customer experience. This article highlightens that customer centricity is a strategy as customer experience is a result based on customer-centric initiatives.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whataboutthecustomer.com\/de\/2019\/what-the-heck-is-customer-centricity\/\" \/>\n<meta property=\"og:site_name\" content=\"WATC Consulting AG\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-05T11:43:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-20T20:33:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/03\/Customer-Expectations-Hierarchy-865x675.png\" \/>\n\t<meta property=\"og:image:width\" content=\"865\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"watcadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WATC_Consulting\" \/>\n<meta name=\"twitter:site\" content=\"@WATC_Consulting\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"watcadmin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2019\/what-the-heck-is-customer-centricity\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2019\/what-the-heck-is-customer-centricity\/\"},\"author\":{\"name\":\"watcadmin\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/#\/schema\/person\/99856b05be0f0a2ee0d5db4886ab3562\"},\"headline\":\"What the heck is Customer Centricity?\",\"datePublished\":\"2019-03-05T11:43:14+00:00\",\"dateModified\":\"2019-05-20T20:33:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2019\/what-the-heck-is-customer-centricity\/\"},\"wordCount\":86,\"publisher\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/#organization\"},\"image\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2019\/what-the-heck-is-customer-centricity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/03\/Customer-Expectations-Hierarchy-865x675.png\",\"articleSection\":[\"Blog on customer centricity\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2019\/what-the-heck-is-customer-centricity\/\",\"url\":\"https:\/\/whataboutthecustomer.com\/de\/2019\/what-the-heck-is-customer-centricity\/\",\"name\":\"What the heck is Customer Centricity? 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