{"id":3685,"date":"2019-01-09T12:00:24","date_gmt":"2019-01-09T11:00:24","guid":{"rendered":"http:\/\/whataboutthecustomer.com\/what-about-the-customer\/digitisation-of-the-physical-sale\/"},"modified":"2019-05-20T21:33:32","modified_gmt":"2019-05-20T20:33:32","slug":"digitisation-of-the-physical-sale","status":"publish","type":"post","link":"https:\/\/whataboutthecustomer.com\/de\/2019\/digitisation-of-the-physical-sale\/","title":{"rendered":"Digitisation of the physical sale"},"content":{"rendered":"\n<p>Our latest publication on smart data: The digitisation of the physical sale seems to be forgotten. Although there is an enormous potential for growth for retailers in industries like automotive, fashion, tourist, furniture etc.. Based on a pilot project with our application CE-POS in a car dealer, we unveil how the digitisation of the physical sale can an have significant positive impact on the purchase behaviour of customers. Gaining better customer data and utilizing them in real-time allows to improve revenue even in a tough competitive environment.<a rel=\"noreferrer noopener\" aria-label=\" read more (opens in a new tab)\" href=\"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/01\/WATC_CE_POS_Digitalisierung_Physischer_Verkauf.pdf\" target=\"_blank\"> read more<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our latest publication on smart data: The digitisation of the physical sale seems to be forgotten. Although there is an enormous potential for growth for retailers in industries like automotive, fashion, tourist, furniture etc.. Based on a pilot project with our application CE-POS in a car dealer, we unveil how the digitisation of the physical [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digitisation of the physical sale | WATC Consulting AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whataboutthecustomer.com\/de\/2019\/digitisation-of-the-physical-sale\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitisation of the physical sale | WATC Consulting AG\" \/>\n<meta property=\"og:description\" content=\"Our latest publication on smart data: The digitisation of the physical sale seems to be forgotten. Although there is an enormous potential for growth for retailers in industries like automotive, fashion, tourist, furniture etc.. 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