{"id":3615,"date":"2018-12-13T14:53:22","date_gmt":"2018-12-13T13:53:22","guid":{"rendered":"http:\/\/whataboutthecustomer.com\/?p=3615"},"modified":"2019-05-20T21:33:32","modified_gmt":"2019-05-20T20:33:32","slug":"customer-centricity-and-common-beliefs","status":"publish","type":"post","link":"https:\/\/whataboutthecustomer.com\/de\/2018\/customer-centricity-and-common-beliefs\/","title":{"rendered":"Customer Centricity and common beliefs"},"content":{"rendered":"\n<p>Conventional wisdom is so strong. Especially in the field of customer centricity. In workshops and classes, we always participants whether they believe that the purchase behaviour of women is more emotionally driven than men`s behaviour? Surprisingly most people still think that the women`s purchase behaviour\u00a0 is more strongly driven by emotions. Research proved a long time ago that the purchase behaviour of men and women is equally strongly based on emotions. The only difference is that both sexes are more or less emotionally driven towards different offerings. Conventional wisdom plays an extremely strong role in our minds. In order to become truly customer-centric it is of vital importance to take decisions based on solid research on customer`s attitudes and behaviour and not on conventional wisdom that tends to be wrong. <a rel=\"noreferrer noopener\" aria-label=\"Commonbeliefs are so strong. Especially in the field of customer centricity. Inworkshops and classes we always ask the question who thinks that the purchasebehaviour of women is more emotional driven than the behaviour of men? Surprisinglymost people still think that the purchase behaviour of women is more emotionalthan the behaviour of men. Researches found out a long time ago that purchasebehaviour of men and women is equally strong based on emotions. The onlydifference is the offering they are buying. Common beliefs are very strong inour mindset. In order to become more customer-centric it is of vital importanceto follow solid research on customer attitutes and behaviour and not commonbeliefs that most of the time are wrong. Watch some examples\u2026  (opens in a new tab)\" href=\"https:\/\/www.youtube.com\/watch?v=sU_X-1_3PNI\" target=\"_blank\">Watch some examples\u2026<\/a> <\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.youtube.com\/watch?v=sU_X-1_3PNI\" target=\"_blank\" rel=\"noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2018\/12\/Customer_Centricity_Blog_WATC_Common_Beliefes.png\" alt=\"\" class=\"wp-image-3617\" width=\"587\" height=\"446\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Conventional wisdom is so strong. Especially in the field of customer centricity. In workshops and classes, we always participants whether they believe that the purchase behaviour of women is more emotionally driven than men`s behaviour? Surprisingly most people still think that the women`s purchase behaviour\u00a0 is more strongly driven by emotions. Research proved a long [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Centricity and common beliefs | WATC Consulting AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whataboutthecustomer.com\/de\/2018\/customer-centricity-and-common-beliefs\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Centricity and common beliefs | WATC Consulting AG\" \/>\n<meta property=\"og:description\" content=\"Conventional wisdom is so strong. Especially in the field of customer centricity. In workshops and classes, we always participants whether they believe that the purchase behaviour of women is more emotionally driven than men`s behaviour? Surprisingly most people still think that the women`s purchase behaviour\u00a0 is more strongly driven by emotions. Research proved a long [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whataboutthecustomer.com\/de\/2018\/customer-centricity-and-common-beliefs\/\" \/>\n<meta property=\"og:site_name\" content=\"WATC Consulting AG\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-13T13:53:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-20T20:33:32+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2018\/12\/Customer_Centricity_Blog_WATC_Common_Beliefes.png\" \/>\n<meta name=\"author\" content=\"watcadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WATC_Consulting\" \/>\n<meta name=\"twitter:site\" content=\"@WATC_Consulting\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"watcadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" 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