{"id":3113,"date":"2018-07-05T13:49:26","date_gmt":"2018-07-05T12:49:26","guid":{"rendered":"http:\/\/whataboutthecustomer.com\/?p=3113"},"modified":"2019-05-20T21:33:32","modified_gmt":"2019-05-20T20:33:32","slug":"business-model-generation-and-customer-value-modelling-why-siroop-lost-140-mio","status":"publish","type":"post","link":"https:\/\/whataboutthecustomer.com\/de\/2018\/business-model-generation-and-customer-value-modelling-why-siroop-lost-140-mio\/","title":{"rendered":"Business model generation and customer value modelling – why siroop lost 140 Mio."},"content":{"rendered":"

Business model generation is vital for many companies. A lot has been discussion about value proposition design and customer benefits. One thing that is still quite unrecognized is customer value modelling within the value proposition design process. Coop and Swisscom launched siroop and adapted the business model soon after the launch. Taking the latest numbers into consideration it is obvious that customer value modelling was not applied properly. Building an online retailer in Switzerland is a very tough task with regard to 8 million inhabitants. Especially, if you are a late follower in the market. Manager should better understand the value of the customer and how to improve it. Winning new customers is always on top of mind but improving customer value through up-selling, cross-selling and redemption is very rarely done these days.<\/p>\n

\"\"<\/p>\n

Quelle: Keystone<\/h6>\n

Lastest news about siroop\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Business model generation is vital for many companies. A lot has been discussion about value proposition design and customer benefits. One thing that is still quite unrecognized is customer value modelling within the value proposition design process. Coop and Swisscom launched siroop and adapted the business model soon after the launch. Taking the latest numbers […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nBusiness model generation and customer value modelling - why siroop lost 140 Mio. | WATC Consulting AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whataboutthecustomer.com\/de\/2018\/business-model-generation-and-customer-value-modelling-why-siroop-lost-140-mio\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business model generation and customer value modelling - why siroop lost 140 Mio. | WATC Consulting AG\" \/>\n<meta property=\"og:description\" content=\"Business model generation is vital for many companies. A lot has been discussion about value proposition design and customer benefits. One thing that is still quite unrecognized is customer value modelling within the value proposition design process. Coop and Swisscom launched siroop and adapted the business model soon after the launch. Taking the latest numbers […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whataboutthecustomer.com\/de\/2018\/business-model-generation-and-customer-value-modelling-why-siroop-lost-140-mio\/\" \/>\n<meta property=\"og:site_name\" content=\"WATC Consulting AG\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-05T12:49:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-20T20:33:32+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2018\/07\/341681814_0-1024x576.jpg\" \/>\n<meta name=\"author\" content=\"watcadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WATC_Consulting\" \/>\n<meta name=\"twitter:site\" content=\"@WATC_Consulting\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"watcadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2018\/business-model-generation-and-customer-value-modelling-why-siroop-lost-140-mio\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2018\/business-model-generation-and-customer-value-modelling-why-siroop-lost-140-mio\/\"},\"author\":{\"name\":\"watcadmin\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/#\/schema\/person\/99856b05be0f0a2ee0d5db4886ab3562\"},\"headline\":\"Business model generation and customer value modelling – why siroop lost 140 Mio.\",\"datePublished\":\"2018-07-05T12:49:26+00:00\",\"dateModified\":\"2019-05-20T20:33:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2018\/business-model-generation-and-customer-value-modelling-why-siroop-lost-140-mio\/\"},\"wordCount\":150,\"publisher\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/#organization\"},\"image\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2018\/business-model-generation-and-customer-value-modelling-why-siroop-lost-140-mio\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2018\/07\/341681814_0-1024x576.jpg\",\"articleSection\":[\"Blog on customer centricity\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2018\/business-model-generation-and-customer-value-modelling-why-siroop-lost-140-mio\/\",\"url\":\"https:\/\/whataboutthecustomer.com\/de\/2018\/business-model-generation-and-customer-value-modelling-why-siroop-lost-140-mio\/\",\"name\":\"Business model generation and customer value modelling - why siroop lost 140 Mio. | WATC Consulting AG\",\"isPartOf\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2018\/business-model-generation-and-customer-value-modelling-why-siroop-lost-140-mio\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2018\/business-model-generation-and-customer-value-modelling-why-siroop-lost-140-mio\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2018\/07\/341681814_0-1024x576.jpg\",\"datePublished\":\"2018-07-05T12:49:26+00:00\",\"dateModified\":\"2019-05-20T20:33:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2018\/business-model-generation-and-customer-value-modelling-why-siroop-lost-140-mio\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/whataboutthecustomer.com\/de\/2018\/business-model-generation-and-customer-value-modelling-why-siroop-lost-140-mio\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2018\/business-model-generation-and-customer-value-modelling-why-siroop-lost-140-mio\/#primaryimage\",\"url\":\"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2018\/07\/341681814_0-1024x576.jpg\",\"contentUrl\":\"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2018\/07\/341681814_0-1024x576.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2018\/business-model-generation-and-customer-value-modelling-why-siroop-lost-140-mio\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/whataboutthecustomer.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business model generation and customer value modelling – why siroop lost 140 Mio.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/#website\",\"url\":\"https:\/\/whataboutthecustomer.com\/de\/\",\"name\":\"WATC Consulting AG\",\"description\":\"Customer Centricity Advisors\",\"publisher\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/whataboutthecustomer.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/#organization\",\"name\":\"WATC Consulting AG\",\"url\":\"https:\/\/whataboutthecustomer.com\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2017\/03\/170316_Logo_Strategy-Consulting-WATC_Customer-centricity_Customer-Management-1.png\",\"contentUrl\":\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2017\/03\/170316_Logo_Strategy-Consulting-WATC_Customer-centricity_Customer-Management-1.png\",\"width\":150,\"height\":48,\"caption\":\"WATC Consulting AG\"},\"image\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/twitter.com\/WATC_Consulting\",\"https:\/\/www.linkedin.com\/company\/watc-consulting-ag\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/#\/schema\/person\/99856b05be0f0a2ee0d5db4886ab3562\",\"name\":\"watcadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/308e0ab05e55ae7322c658046c7b19f0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/308e0ab05e55ae7322c658046c7b19f0?s=96&d=mm&r=g\",\"caption\":\"watcadmin\"},\"url\":\"https:\/\/whataboutthecustomer.com\/de\/author\/swpadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Business model generation and customer value modelling - why siroop lost 140 Mio. | WATC Consulting AG","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/whataboutthecustomer.com\/de\/2018\/business-model-generation-and-customer-value-modelling-why-siroop-lost-140-mio\/","og_locale":"de_DE","og_type":"article","og_title":"Business model generation and customer value modelling - why siroop lost 140 Mio. | WATC Consulting AG","og_description":"Business model generation is vital for many companies. A lot has been discussion about value proposition design and customer benefits. One thing that is still quite unrecognized is customer value modelling within the value proposition design process. Coop and Swisscom launched siroop and adapted the business model soon after the launch. Taking the latest numbers […]","og_url":"https:\/\/whataboutthecustomer.com\/de\/2018\/business-model-generation-and-customer-value-modelling-why-siroop-lost-140-mio\/","og_site_name":"WATC Consulting AG","article_published_time":"2018-07-05T12:49:26+00:00","article_modified_time":"2019-05-20T20:33:32+00:00","og_image":[{"url":"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2018\/07\/341681814_0-1024x576.jpg"}],"author":"watcadmin","twitter_card":"summary_large_image","twitter_creator":"@WATC_Consulting","twitter_site":"@WATC_Consulting","twitter_misc":{"Verfasst von":"watcadmin","Gesch\u00e4tzte Lesezeit":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/whataboutthecustomer.com\/de\/2018\/business-model-generation-and-customer-value-modelling-why-siroop-lost-140-mio\/#article","isPartOf":{"@id":"https:\/\/whataboutthecustomer.com\/de\/2018\/business-model-generation-and-customer-value-modelling-why-siroop-lost-140-mio\/"},"author":{"name":"watcadmin","@id":"https:\/\/whataboutthecustomer.com\/de\/#\/schema\/person\/99856b05be0f0a2ee0d5db4886ab3562"},"headline":"Business model generation and customer value modelling – why siroop lost 140 Mio.","datePublished":"2018-07-05T12:49:26+00:00","dateModified":"2019-05-20T20:33:32+00:00","mainEntityOfPage":{"@id":"https:\/\/whataboutthecustomer.com\/de\/2018\/business-model-generation-and-customer-value-modelling-why-siroop-lost-140-mio\/"},"wordCount":150,"publisher":{"@id":"https:\/\/whataboutthecustomer.com\/de\/#organization"},"image":{"@id":"https:\/\/whataboutthecustomer.com\/de\/2018\/business-model-generation-and-customer-value-modelling-why-siroop-lost-140-mio\/#primaryimage"},"thumbnailUrl":"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2018\/07\/341681814_0-1024x576.jpg","articleSection":["Blog on customer centricity"],"inLanguage":"de-DE"},{"@type":"WebPage","@id":"https:\/\/whataboutthecustomer.com\/de\/2018\/business-model-generation-and-customer-value-modelling-why-siroop-lost-140-mio\/","url":"https:\/\/whataboutthecustomer.com\/de\/2018\/business-model-generation-and-customer-value-modelling-why-siroop-lost-140-mio\/","name":"Business model generation and customer value modelling - why siroop lost 140 Mio. | WATC Consulting AG","isPartOf":{"@id":"https:\/\/whataboutthecustomer.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/whataboutthecustomer.com\/de\/2018\/business-model-generation-and-customer-value-modelling-why-siroop-lost-140-mio\/#primaryimage"},"image":{"@id":"https:\/\/whataboutthecustomer.com\/de\/2018\/business-model-generation-and-customer-value-modelling-why-siroop-lost-140-mio\/#primaryimage"},"thumbnailUrl":"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2018\/07\/341681814_0-1024x576.jpg","datePublished":"2018-07-05T12:49:26+00:00","dateModified":"2019-05-20T20:33:32+00:00","breadcrumb":{"@id":"https:\/\/whataboutthecustomer.com\/de\/2018\/business-model-generation-and-customer-value-modelling-why-siroop-lost-140-mio\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/whataboutthecustomer.com\/de\/2018\/business-model-generation-and-customer-value-modelling-why-siroop-lost-140-mio\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/whataboutthecustomer.com\/de\/2018\/business-model-generation-and-customer-value-modelling-why-siroop-lost-140-mio\/#primaryimage","url":"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2018\/07\/341681814_0-1024x576.jpg","contentUrl":"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2018\/07\/341681814_0-1024x576.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/whataboutthecustomer.com\/de\/2018\/business-model-generation-and-customer-value-modelling-why-siroop-lost-140-mio\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/whataboutthecustomer.com\/de\/"},{"@type":"ListItem","position":2,"name":"Business model generation and customer value modelling – why siroop lost 140 Mio."}]},{"@type":"WebSite","@id":"https:\/\/whataboutthecustomer.com\/de\/#website","url":"https:\/\/whataboutthecustomer.com\/de\/","name":"WATC Consulting AG","description":"Customer Centricity Advisors","publisher":{"@id":"https:\/\/whataboutthecustomer.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/whataboutthecustomer.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/whataboutthecustomer.com\/de\/#organization","name":"WATC Consulting AG","url":"https:\/\/whataboutthecustomer.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/whataboutthecustomer.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2017\/03\/170316_Logo_Strategy-Consulting-WATC_Customer-centricity_Customer-Management-1.png","contentUrl":"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2017\/03\/170316_Logo_Strategy-Consulting-WATC_Customer-centricity_Customer-Management-1.png","width":150,"height":48,"caption":"WATC Consulting AG"},"image":{"@id":"https:\/\/whataboutthecustomer.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/twitter.com\/WATC_Consulting","https:\/\/www.linkedin.com\/company\/watc-consulting-ag"]},{"@type":"Person","@id":"https:\/\/whataboutthecustomer.com\/de\/#\/schema\/person\/99856b05be0f0a2ee0d5db4886ab3562","name":"watcadmin","image":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/whataboutthecustomer.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/308e0ab05e55ae7322c658046c7b19f0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/308e0ab05e55ae7322c658046c7b19f0?s=96&d=mm&r=g","caption":"watcadmin"},"url":"https:\/\/whataboutthecustomer.com\/de\/author\/swpadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/whataboutthecustomer.com\/de\/wp-json\/wp\/v2\/posts\/3113"}],"collection":[{"href":"https:\/\/whataboutthecustomer.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whataboutthecustomer.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whataboutthecustomer.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whataboutthecustomer.com\/de\/wp-json\/wp\/v2\/comments?post=3113"}],"version-history":[{"count":2,"href":"https:\/\/whataboutthecustomer.com\/de\/wp-json\/wp\/v2\/posts\/3113\/revisions"}],"predecessor-version":[{"id":3120,"href":"https:\/\/whataboutthecustomer.com\/de\/wp-json\/wp\/v2\/posts\/3113\/revisions\/3120"}],"wp:attachment":[{"href":"https:\/\/whataboutthecustomer.com\/de\/wp-json\/wp\/v2\/media?parent=3113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whataboutthecustomer.com\/de\/wp-json\/wp\/v2\/categories?post=3113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whataboutthecustomer.com\/de\/wp-json\/wp\/v2\/tags?post=3113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}