{"id":3091,"date":"2018-06-19T18:17:43","date_gmt":"2018-06-19T17:17:43","guid":{"rendered":"http:\/\/whataboutthecustomer.com\/?p=3091"},"modified":"2019-05-20T21:33:32","modified_gmt":"2019-05-20T20:33:32","slug":"kundendaten-als-einflussfaktor-auf-reorganisationen-in-marketing-und-vertrieb","status":"publish","type":"post","link":"https:\/\/whataboutthecustomer.com\/de\/2018\/kundendaten-als-einflussfaktor-auf-reorganisationen-in-marketing-und-vertrieb\/","title":{"rendered":"Kundendaten als Einflussfaktor auf Reorganisationen in Marketing und Vertrieb"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-large wp-image-3092\" src=\"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2018\/06\/smr-staudacher-header-web-1500x638-1024x436.jpg\" alt=\"\" width=\"1024\" height=\"436\" srcset=\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2018\/06\/smr-staudacher-header-web-1500x638-1024x436.jpg 1024w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2018\/06\/smr-staudacher-header-web-1500x638-300x128.jpg 300w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2018\/06\/smr-staudacher-header-web-1500x638-768x327.jpg 768w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2018\/06\/smr-staudacher-header-web-1500x638.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Die Digitalisierung erm\u00f6glicht Unternehmen, Kundendaten systematisch zu sammeln, auszuwerten und das Kundenerlebnis zu individualisieren. Reorganisationen sollten dieser Entwicklung viel st\u00e4rker Beachtung schenken, da die Qualit\u00e4t der Kundendaten der wichtigste Erfolgsfaktor f\u00fcr Marketing und Vertrieb ist.<\/p>\n<p>Lesen Sie unseren Beitrag in der <a href=\"https:\/\/fh-hwz.ch\/news\/kundendaten-als-einflussfaktor-auf-reorganisationen-marketing-und-vertrieb\/?utm_source=linkedin&amp;utm_medium=social&amp;utm_campaign=linkpost&amp;utm_content=news\">Swiss Marketing Review 3\/2018<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die Digitalisierung erm\u00f6glicht Unternehmen, Kundendaten systematisch zu sammeln, auszuwerten und das Kundenerlebnis zu individualisieren. Reorganisationen sollten dieser Entwicklung viel st\u00e4rker Beachtung schenken, da die Qualit\u00e4t der Kundendaten der wichtigste Erfolgsfaktor f\u00fcr Marketing und Vertrieb ist. Lesen Sie unseren Beitrag in der Swiss Marketing Review 3\/2018<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kundendaten als Einflussfaktor auf Reorganisationen in Marketing und Vertrieb | WATC Consulting AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whataboutthecustomer.com\/de\/2018\/kundendaten-als-einflussfaktor-auf-reorganisationen-in-marketing-und-vertrieb\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kundendaten als Einflussfaktor auf Reorganisationen in Marketing und Vertrieb | WATC Consulting AG\" \/>\n<meta property=\"og:description\" content=\"Die Digitalisierung erm\u00f6glicht Unternehmen, Kundendaten systematisch zu sammeln, auszuwerten und das Kundenerlebnis zu individualisieren. Reorganisationen sollten dieser Entwicklung viel st\u00e4rker Beachtung schenken, da die Qualit\u00e4t der Kundendaten der wichtigste Erfolgsfaktor f\u00fcr Marketing und Vertrieb ist. Lesen Sie unseren Beitrag in der Swiss Marketing Review 3\/2018\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whataboutthecustomer.com\/de\/2018\/kundendaten-als-einflussfaktor-auf-reorganisationen-in-marketing-und-vertrieb\/\" \/>\n<meta property=\"og:site_name\" content=\"WATC Consulting AG\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-19T17:17:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-20T20:33:32+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2018\/06\/smr-staudacher-header-web-1500x638-1024x436.jpg\" \/>\n<meta name=\"author\" content=\"watcadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WATC_Consulting\" \/>\n<meta name=\"twitter:site\" content=\"@WATC_Consulting\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"watcadmin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2018\/kundendaten-als-einflussfaktor-auf-reorganisationen-in-marketing-und-vertrieb\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2018\/kundendaten-als-einflussfaktor-auf-reorganisationen-in-marketing-und-vertrieb\/\"},\"author\":{\"name\":\"watcadmin\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/#\/schema\/person\/99856b05be0f0a2ee0d5db4886ab3562\"},\"headline\":\"Kundendaten als Einflussfaktor auf Reorganisationen in Marketing und Vertrieb\",\"datePublished\":\"2018-06-19T17:17:43+00:00\",\"dateModified\":\"2019-05-20T20:33:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2018\/kundendaten-als-einflussfaktor-auf-reorganisationen-in-marketing-und-vertrieb\/\"},\"wordCount\":57,\"publisher\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/#organization\"},\"image\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2018\/kundendaten-als-einflussfaktor-auf-reorganisationen-in-marketing-und-vertrieb\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2018\/06\/smr-staudacher-header-web-1500x638-1024x436.jpg\",\"articleSection\":[\"Blog on customer centricity\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2018\/kundendaten-als-einflussfaktor-auf-reorganisationen-in-marketing-und-vertrieb\/\",\"url\":\"https:\/\/whataboutthecustomer.com\/de\/2018\/kundendaten-als-einflussfaktor-auf-reorganisationen-in-marketing-und-vertrieb\/\",\"name\":\"Kundendaten als Einflussfaktor auf Reorganisationen in Marketing und Vertrieb | WATC Consulting AG\",\"isPartOf\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2018\/kundendaten-als-einflussfaktor-auf-reorganisationen-in-marketing-und-vertrieb\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2018\/kundendaten-als-einflussfaktor-auf-reorganisationen-in-marketing-und-vertrieb\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2018\/06\/smr-staudacher-header-web-1500x638-1024x436.jpg\",\"datePublished\":\"2018-06-19T17:17:43+00:00\",\"dateModified\":\"2019-05-20T20:33:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2018\/kundendaten-als-einflussfaktor-auf-reorganisationen-in-marketing-und-vertrieb\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/whataboutthecustomer.com\/de\/2018\/kundendaten-als-einflussfaktor-auf-reorganisationen-in-marketing-und-vertrieb\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2018\/kundendaten-als-einflussfaktor-auf-reorganisationen-in-marketing-und-vertrieb\/#primaryimage\",\"url\":\"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2018\/06\/smr-staudacher-header-web-1500x638-1024x436.jpg\",\"contentUrl\":\"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2018\/06\/smr-staudacher-header-web-1500x638-1024x436.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2018\/kundendaten-als-einflussfaktor-auf-reorganisationen-in-marketing-und-vertrieb\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/whataboutthecustomer.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kundendaten als Einflussfaktor auf Reorganisationen in Marketing und Vertrieb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/#website\",\"url\":\"https:\/\/whataboutthecustomer.com\/de\/\",\"name\":\"WATC Consulting AG\",\"description\":\"Customer Centricity Advisors\",\"publisher\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/whataboutthecustomer.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/#organization\",\"name\":\"WATC Consulting AG\",\"url\":\"https:\/\/whataboutthecustomer.com\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2017\/03\/170316_Logo_Strategy-Consulting-WATC_Customer-centricity_Customer-Management-1.png\",\"contentUrl\":\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2017\/03\/170316_Logo_Strategy-Consulting-WATC_Customer-centricity_Customer-Management-1.png\",\"width\":150,\"height\":48,\"caption\":\"WATC Consulting AG\"},\"image\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/twitter.com\/WATC_Consulting\",\"https:\/\/www.linkedin.com\/company\/watc-consulting-ag\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/#\/schema\/person\/99856b05be0f0a2ee0d5db4886ab3562\",\"name\":\"watcadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/308e0ab05e55ae7322c658046c7b19f0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/308e0ab05e55ae7322c658046c7b19f0?s=96&d=mm&r=g\",\"caption\":\"watcadmin\"},\"url\":\"https:\/\/whataboutthecustomer.com\/de\/author\/swpadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kundendaten als Einflussfaktor auf Reorganisationen in Marketing und Vertrieb | WATC Consulting AG","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/whataboutthecustomer.com\/de\/2018\/kundendaten-als-einflussfaktor-auf-reorganisationen-in-marketing-und-vertrieb\/","og_locale":"de_DE","og_type":"article","og_title":"Kundendaten als Einflussfaktor auf Reorganisationen in Marketing und Vertrieb | WATC Consulting AG","og_description":"Die Digitalisierung erm\u00f6glicht Unternehmen, Kundendaten systematisch zu sammeln, auszuwerten und das Kundenerlebnis zu individualisieren. Reorganisationen sollten dieser Entwicklung viel st\u00e4rker Beachtung schenken, da die Qualit\u00e4t der Kundendaten der wichtigste Erfolgsfaktor f\u00fcr Marketing und Vertrieb ist. Lesen Sie unseren Beitrag in der Swiss Marketing Review 3\/2018","og_url":"https:\/\/whataboutthecustomer.com\/de\/2018\/kundendaten-als-einflussfaktor-auf-reorganisationen-in-marketing-und-vertrieb\/","og_site_name":"WATC Consulting AG","article_published_time":"2018-06-19T17:17:43+00:00","article_modified_time":"2019-05-20T20:33:32+00:00","og_image":[{"url":"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2018\/06\/smr-staudacher-header-web-1500x638-1024x436.jpg"}],"author":"watcadmin","twitter_card":"summary_large_image","twitter_creator":"@WATC_Consulting","twitter_site":"@WATC_Consulting","twitter_misc":{"Verfasst von":"watcadmin"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/whataboutthecustomer.com\/de\/2018\/kundendaten-als-einflussfaktor-auf-reorganisationen-in-marketing-und-vertrieb\/#article","isPartOf":{"@id":"https:\/\/whataboutthecustomer.com\/de\/2018\/kundendaten-als-einflussfaktor-auf-reorganisationen-in-marketing-und-vertrieb\/"},"author":{"name":"watcadmin","@id":"https:\/\/whataboutthecustomer.com\/de\/#\/schema\/person\/99856b05be0f0a2ee0d5db4886ab3562"},"headline":"Kundendaten als Einflussfaktor auf Reorganisationen in Marketing und Vertrieb","datePublished":"2018-06-19T17:17:43+00:00","dateModified":"2019-05-20T20:33:32+00:00","mainEntityOfPage":{"@id":"https:\/\/whataboutthecustomer.com\/de\/2018\/kundendaten-als-einflussfaktor-auf-reorganisationen-in-marketing-und-vertrieb\/"},"wordCount":57,"publisher":{"@id":"https:\/\/whataboutthecustomer.com\/de\/#organization"},"image":{"@id":"https:\/\/whataboutthecustomer.com\/de\/2018\/kundendaten-als-einflussfaktor-auf-reorganisationen-in-marketing-und-vertrieb\/#primaryimage"},"thumbnailUrl":"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2018\/06\/smr-staudacher-header-web-1500x638-1024x436.jpg","articleSection":["Blog on customer centricity"],"inLanguage":"de-DE"},{"@type":"WebPage","@id":"https:\/\/whataboutthecustomer.com\/de\/2018\/kundendaten-als-einflussfaktor-auf-reorganisationen-in-marketing-und-vertrieb\/","url":"https:\/\/whataboutthecustomer.com\/de\/2018\/kundendaten-als-einflussfaktor-auf-reorganisationen-in-marketing-und-vertrieb\/","name":"Kundendaten als Einflussfaktor auf Reorganisationen in Marketing und Vertrieb | WATC Consulting AG","isPartOf":{"@id":"https:\/\/whataboutthecustomer.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/whataboutthecustomer.com\/de\/2018\/kundendaten-als-einflussfaktor-auf-reorganisationen-in-marketing-und-vertrieb\/#primaryimage"},"image":{"@id":"https:\/\/whataboutthecustomer.com\/de\/2018\/kundendaten-als-einflussfaktor-auf-reorganisationen-in-marketing-und-vertrieb\/#primaryimage"},"thumbnailUrl":"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2018\/06\/smr-staudacher-header-web-1500x638-1024x436.jpg","datePublished":"2018-06-19T17:17:43+00:00","dateModified":"2019-05-20T20:33:32+00:00","breadcrumb":{"@id":"https:\/\/whataboutthecustomer.com\/de\/2018\/kundendaten-als-einflussfaktor-auf-reorganisationen-in-marketing-und-vertrieb\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/whataboutthecustomer.com\/de\/2018\/kundendaten-als-einflussfaktor-auf-reorganisationen-in-marketing-und-vertrieb\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/whataboutthecustomer.com\/de\/2018\/kundendaten-als-einflussfaktor-auf-reorganisationen-in-marketing-und-vertrieb\/#primaryimage","url":"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2018\/06\/smr-staudacher-header-web-1500x638-1024x436.jpg","contentUrl":"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2018\/06\/smr-staudacher-header-web-1500x638-1024x436.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/whataboutthecustomer.com\/de\/2018\/kundendaten-als-einflussfaktor-auf-reorganisationen-in-marketing-und-vertrieb\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/whataboutthecustomer.com\/de\/"},{"@type":"ListItem","position":2,"name":"Kundendaten als Einflussfaktor auf Reorganisationen in Marketing und Vertrieb"}]},{"@type":"WebSite","@id":"https:\/\/whataboutthecustomer.com\/de\/#website","url":"https:\/\/whataboutthecustomer.com\/de\/","name":"WATC Consulting AG","description":"Customer Centricity Advisors","publisher":{"@id":"https:\/\/whataboutthecustomer.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/whataboutthecustomer.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/whataboutthecustomer.com\/de\/#organization","name":"WATC Consulting AG","url":"https:\/\/whataboutthecustomer.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/whataboutthecustomer.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2017\/03\/170316_Logo_Strategy-Consulting-WATC_Customer-centricity_Customer-Management-1.png","contentUrl":"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2017\/03\/170316_Logo_Strategy-Consulting-WATC_Customer-centricity_Customer-Management-1.png","width":150,"height":48,"caption":"WATC Consulting AG"},"image":{"@id":"https:\/\/whataboutthecustomer.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/twitter.com\/WATC_Consulting","https:\/\/www.linkedin.com\/company\/watc-consulting-ag"]},{"@type":"Person","@id":"https:\/\/whataboutthecustomer.com\/de\/#\/schema\/person\/99856b05be0f0a2ee0d5db4886ab3562","name":"watcadmin","image":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/whataboutthecustomer.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/308e0ab05e55ae7322c658046c7b19f0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/308e0ab05e55ae7322c658046c7b19f0?s=96&d=mm&r=g","caption":"watcadmin"},"url":"https:\/\/whataboutthecustomer.com\/de\/author\/swpadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/whataboutthecustomer.com\/de\/wp-json\/wp\/v2\/posts\/3091"}],"collection":[{"href":"https:\/\/whataboutthecustomer.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whataboutthecustomer.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whataboutthecustomer.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whataboutthecustomer.com\/de\/wp-json\/wp\/v2\/comments?post=3091"}],"version-history":[{"count":2,"href":"https:\/\/whataboutthecustomer.com\/de\/wp-json\/wp\/v2\/posts\/3091\/revisions"}],"predecessor-version":[{"id":3549,"href":"https:\/\/whataboutthecustomer.com\/de\/wp-json\/wp\/v2\/posts\/3091\/revisions\/3549"}],"wp:attachment":[{"href":"https:\/\/whataboutthecustomer.com\/de\/wp-json\/wp\/v2\/media?parent=3091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whataboutthecustomer.com\/de\/wp-json\/wp\/v2\/categories?post=3091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whataboutthecustomer.com\/de\/wp-json\/wp\/v2\/tags?post=3091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}