{"id":1331,"date":"2015-12-15T12:28:37","date_gmt":"2015-12-15T11:28:37","guid":{"rendered":"http:\/\/whataboutthecustomer.com\/what-about-the-customer\/non-believers-egoists-and-ignorants\/"},"modified":"2019-05-20T21:33:39","modified_gmt":"2019-05-20T20:33:39","slug":"non-believers-egoists-and-ignorants","status":"publish","type":"post","link":"https:\/\/whataboutthecustomer.com\/de\/2015\/non-believers-egoists-and-ignorants\/","title":{"rendered":"Non-believers, egoists and ignorants: How do you deal with customer relationships?"},"content":{"rendered":"

\"WATC<\/p>\n

Any meaningful relationship is a two-sided affair and it should be beneficial to both involved parties. Both sides usually have an opinion of what it should be like. Hence, it helps to understand what type of relationship the other side would like to have. What is true for relationships between two people also applies for relationships between companies and their customers. After all such relationships are meant to create mutual value.<\/p>\n

Unfortunately, the reality looks a bit differently. A large proportion of companies we observe can be clustered in one of three groups. (1) The \u2018non-believing\u2019 who do not see the business advantage of meaningful relationships with their customers. (2) The \u2018egoistical\u2019 who believe that what is good for them is also good for their customers. (3) And the \u2018ignorant\u2019 who believe they know what their customers want, but really don\u2019t have a clue. Here\u2019s an article elaborating on how important it is to know what kind of a relationship customers want or need.<\/p>\n

For a comprehensive article on the topic click here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Any meaningful relationship is a two-sided affair and it should be beneficial to both involved parties. Both sides usually have an opinion of what it should be like. Hence, it helps to understand what type of relationship the other side would like to have. What is true for relationships between two people also applies for […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[62],"yoast_head":"\nNon-believers, egoists and ignorants: How do you deal with customer relationships? | WATC Consulting AG<\/title>\n<meta name=\"description\" content=\"When it comes to customer relationships, no consent between marketers exists. 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