{"id":1297,"date":"2015-11-12T09:26:44","date_gmt":"2015-11-12T08:26:44","guid":{"rendered":"http:\/\/whataboutthecustomer.com\/?p=1297"},"modified":"2017-09-26T12:23:21","modified_gmt":"2017-09-26T11:23:21","slug":"customer-centric-companies-need-narratives","status":"publish","type":"post","link":"https:\/\/whataboutthecustomer.com\/de\/2015\/customer-centric-companies-need-narratives\/","title":{"rendered":"Customer-centric companies need narratives, not fairy tales"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-2607\" src=\"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/11\/aKHkWCK-1-min.jpg\" alt=\"\" width=\"600\" height=\"300\" srcset=\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/11\/aKHkWCK-1-min.jpg 600w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/11\/aKHkWCK-1-min-300x150.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Making a company customer-centric must go along with a cultural shift. One key to such a cultural transformation lies in a leadership that has a convincing, yet realistic, narrative to tell and that is prepared to walk the talk. Transforming organisations need leaders who clearly communicate the company\u2019s strategic intent, where they come from, where they stand, what the future will look like and how the organisation will get there. So what\u2019s your change story?<\/p>\n<p>For a comprehensive article on the topic click <a href=\"http:\/\/adage.com\/article\/guest-columnists\/practices-a-customer-centric-company\/301127\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Making a company customer-centric must go along with a cultural shift. One key to such a cultural transformation lies in a leadership that has a convincing, yet realistic, narrative to tell and that is prepared to walk the talk. Transforming organisations need leaders who clearly communicate the company\u2019s strategic intent, where they come from, where [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[56,101],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer-centric companies need narratives, not fairy tales | WATC Consulting AG<\/title>\n<meta name=\"description\" content=\"Making a company customer-centric must go along with a cultural shift. One key to such a cultural transformation lies in a leadership style.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whataboutthecustomer.com\/de\/2015\/customer-centric-companies-need-narratives\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer-centric companies need narratives, not fairy tales | WATC Consulting AG\" \/>\n<meta property=\"og:description\" content=\"Making a company customer-centric must go along with a cultural shift. One key to such a cultural transformation lies in a leadership style.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whataboutthecustomer.com\/de\/2015\/customer-centric-companies-need-narratives\/\" \/>\n<meta property=\"og:site_name\" content=\"WATC Consulting AG\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-12T08:26:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-26T11:23:21+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/11\/aKHkWCK-1-min.jpg\" \/>\n<meta name=\"author\" content=\"watcadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WATC_Consulting\" \/>\n<meta name=\"twitter:site\" content=\"@WATC_Consulting\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"watcadmin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2015\/customer-centric-companies-need-narratives\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2015\/customer-centric-companies-need-narratives\/\"},\"author\":{\"name\":\"watcadmin\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/#\/schema\/person\/99856b05be0f0a2ee0d5db4886ab3562\"},\"headline\":\"Customer-centric companies need narratives, not fairy tales\",\"datePublished\":\"2015-11-12T08:26:44+00:00\",\"dateModified\":\"2017-09-26T11:23:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2015\/customer-centric-companies-need-narratives\/\"},\"wordCount\":93,\"publisher\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/#organization\"},\"image\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2015\/customer-centric-companies-need-narratives\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/11\/aKHkWCK-1-min.jpg\",\"keywords\":[\"Customer centricity\",\"Transformation\"],\"articleSection\":[\"Blog on customer centricity\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2015\/customer-centric-companies-need-narratives\/\",\"url\":\"https:\/\/whataboutthecustomer.com\/de\/2015\/customer-centric-companies-need-narratives\/\",\"name\":\"Customer-centric companies need narratives, not fairy tales | WATC Consulting AG\",\"isPartOf\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2015\/customer-centric-companies-need-narratives\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2015\/customer-centric-companies-need-narratives\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/11\/aKHkWCK-1-min.jpg\",\"datePublished\":\"2015-11-12T08:26:44+00:00\",\"dateModified\":\"2017-09-26T11:23:21+00:00\",\"description\":\"Making a company customer-centric must go along with a cultural shift. 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