{"id":1292,"date":"2015-11-10T11:58:04","date_gmt":"2015-11-10T10:58:04","guid":{"rendered":"http:\/\/whataboutthecustomer.com\/?p=1292"},"modified":"2018-02-21T14:47:28","modified_gmt":"2018-02-21T13:47:28","slug":"customer-centricity-without-right-culture-forget","status":"publish","type":"post","link":"https:\/\/whataboutthecustomer.com\/de\/2015\/customer-centricity-without-right-culture-forget\/","title":{"rendered":"Customer centricity without the right culture? Forget it!"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-2979\" title=\"Company Culture WATC Consulting AG\" src=\"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/11\/Culture_WATC-Consulting-1024x1024.jpg\" alt=\"Company Culture WATC Consulting AG\" width=\"300\" height=\"300\" srcset=\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/11\/Culture_WATC-Consulting-1024x1024.jpg 1024w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/11\/Culture_WATC-Consulting-150x150.jpg 150w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/11\/Culture_WATC-Consulting-300x300.jpg 300w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/11\/Culture_WATC-Consulting-768x768.jpg 768w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/11\/Culture_WATC-Consulting-510x510.jpg 510w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/11\/Culture_WATC-Consulting.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Truly customer-centric companies are characterised by two elements: Firstly, they have got the offering, customer experience, touchpoint usage, processes and tools right to create mutual value \u2013 i.e. value both for themselves and for their customers. Secondly, they have an inclusive culture that allows working seamlessly across functional silos within the company and integrates customers into vital parts of customer experience design and delivery. In their quest to become more customer-centric, most CEOs focus almost entirely on the first element and neglect the demands of customer centricity with respect to their company culture and the mindset of their staff.<\/p>\n<p>For a comprehensive article on the topic click <a href=\"http:\/\/knowledge.insead.edu\/blog\/insead-blog\/building-a-customer-centric-mindset-3963\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Truly customer-centric companies are characterised by two elements: Firstly, they have got the offering, customer experience, touchpoint usage, processes and tools right to create mutual value \u2013 i.e. value both for themselves and for their customers. Secondly, they have an inclusive culture that allows working seamlessly across functional silos within the company and integrates customers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[56,59],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer centricity without the right culture? 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