{"id":1288,"date":"2015-11-06T09:28:48","date_gmt":"2015-11-06T08:28:48","guid":{"rendered":"http:\/\/whataboutthecustomer.com\/?p=1288"},"modified":"2018-02-21T14:31:33","modified_gmt":"2018-02-21T13:31:33","slug":"shapes-customer-decision-journey","status":"publish","type":"post","link":"https:\/\/whataboutthecustomer.com\/de\/2015\/shapes-customer-decision-journey\/","title":{"rendered":"Who shapes the customer decision journey?"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2972\" src=\"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/11\/Customer-Journey-WATC-Consulting.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/11\/Customer-Journey-WATC-Consulting.png 200w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/11\/Customer-Journey-WATC-Consulting-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/p>\n<p>Okay. You have accepted the fact that the traditional \u201cfunnel\u201d model for explaining customer decision making does not really work any more. Hence, you are now putting a lot of effort into delivering the right customer experience to fit your customers\u2019 needs along their decision journey. But is the \u201ccustomer decision journey\u201d something you merely observe and react to? Or can it be shaped by your company to influence customers\u2019 behaviour? Some recent examples suggest the latter.<\/p>\n<p>For a comprehensive article on the topic click <a href=\"https:\/\/hbr.org\/2015\/11\/competing-on-customer-journeys\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Okay. You have accepted the fact that the traditional \u201cfunnel\u201d model for explaining customer decision making does not really work any more. Hence, you are now putting a lot of effort into delivering the right customer experience to fit your customers\u2019 needs along their decision journey. But is the \u201ccustomer decision journey\u201d something you merely [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[93],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Who shapes the customer decision journey? | WATC Consulting AG<\/title>\n<meta name=\"description\" content=\"By shaping your customer decision journey, you are able to influence the behavior of your customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whataboutthecustomer.com\/de\/2015\/shapes-customer-decision-journey\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who shapes the customer decision journey? | WATC Consulting AG\" \/>\n<meta property=\"og:description\" content=\"By shaping your customer decision journey, you are able to influence the behavior of your customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whataboutthecustomer.com\/de\/2015\/shapes-customer-decision-journey\/\" \/>\n<meta property=\"og:site_name\" content=\"WATC Consulting AG\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-06T08:28:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-21T13:31:33+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/11\/Customer-Journey-WATC-Consulting.png\" \/>\n<meta name=\"author\" content=\"watcadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WATC_Consulting\" \/>\n<meta name=\"twitter:site\" content=\"@WATC_Consulting\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"watcadmin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2015\/shapes-customer-decision-journey\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2015\/shapes-customer-decision-journey\/\"},\"author\":{\"name\":\"watcadmin\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/#\/schema\/person\/99856b05be0f0a2ee0d5db4886ab3562\"},\"headline\":\"Who shapes the customer decision journey?\",\"datePublished\":\"2015-11-06T08:28:48+00:00\",\"dateModified\":\"2018-02-21T13:31:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2015\/shapes-customer-decision-journey\/\"},\"wordCount\":92,\"publisher\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/#organization\"},\"image\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2015\/shapes-customer-decision-journey\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/11\/Customer-Journey-WATC-Consulting.png\",\"keywords\":[\"Customer journey\"],\"articleSection\":[\"Blog on customer centricity\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2015\/shapes-customer-decision-journey\/\",\"url\":\"https:\/\/whataboutthecustomer.com\/de\/2015\/shapes-customer-decision-journey\/\",\"name\":\"Who shapes the customer decision journey? 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