{"id":1230,"date":"2015-10-23T08:21:43","date_gmt":"2015-10-23T07:21:43","guid":{"rendered":"http:\/\/whataboutthecustomer.com\/?p=1230"},"modified":"2018-02-21T12:50:55","modified_gmt":"2018-02-21T11:50:55","slug":"ignore-customers-feedback-own-peril","status":"publish","type":"post","link":"https:\/\/whataboutthecustomer.com\/de\/2015\/ignore-customers-feedback-own-peril\/","title":{"rendered":"Ignore your customers&#8217; feedback at your own peril"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-2951\" title=\"Customer Feedback WATC Consulting\" src=\"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/10\/Customer-feedback-WATC-Consulting.jpg\" alt=\"Customer Feedback WATC Consulting\" width=\"700\" height=\"467\" srcset=\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/10\/Customer-feedback-WATC-Consulting.jpg 1300w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/10\/Customer-feedback-WATC-Consulting-300x200.jpg 300w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/10\/Customer-feedback-WATC-Consulting-768x512.jpg 768w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/10\/Customer-feedback-WATC-Consulting-1024x683.jpg 1024w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>If you define a customer experience that the combination of all your touchpoints are supposed to deliver to customers, you better make sure that this experience is delivered properly and consistently. Hence, a large proportion of companies have set up customer surveys that monitor execution and assess the effect it has on their customers. Unfortunately, many of these measurements are either largely ignored or \u2013 even worse \u2013 manipulated by company representatives who feel it is preferable to seem good rather than to become better. By doing so, they deprive their company of one of its most valuable assets: candid customer feedback.<\/p>\n<p>For a comprehensive article on the topic click <a href=\"http:\/\/www.quirks.com\/articles\/2015\/20150606.aspx?searchID=1427233886&amp;sort=5&amp;pg=1\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you define a customer experience that the combination of all your touchpoints are supposed to deliver to customers, you better make sure that this experience is delivered properly and consistently. Hence, a large proportion of companies have set up customer surveys that monitor execution and assess the effect it has on their customers. Unfortunately, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[164],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ignore your customers&#039; feedback at your own peril | WATC Consulting AG<\/title>\n<meta name=\"description\" content=\"To improve your customer experience management, it is necessary to listen to your customers. If you ignore important customer insights, you will lose profits in the long run.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whataboutthecustomer.com\/de\/2015\/ignore-customers-feedback-own-peril\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ignore your customers&#039; feedback at your own peril | WATC Consulting AG\" \/>\n<meta property=\"og:description\" content=\"To improve your customer experience management, it is necessary to listen to your customers. If you ignore important customer insights, you will lose profits in the long run.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whataboutthecustomer.com\/de\/2015\/ignore-customers-feedback-own-peril\/\" \/>\n<meta property=\"og:site_name\" content=\"WATC Consulting AG\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-23T07:21:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-21T11:50:55+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/10\/Customer-feedback-WATC-Consulting.jpg\" \/>\n<meta name=\"author\" content=\"watcadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WATC_Consulting\" \/>\n<meta name=\"twitter:site\" content=\"@WATC_Consulting\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"watcadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2015\/ignore-customers-feedback-own-peril\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2015\/ignore-customers-feedback-own-peril\/\"},\"author\":{\"name\":\"watcadmin\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/#\/schema\/person\/99856b05be0f0a2ee0d5db4886ab3562\"},\"headline\":\"Ignore your customers&#8217; feedback at your own peril\",\"datePublished\":\"2015-10-23T07:21:43+00:00\",\"dateModified\":\"2018-02-21T11:50:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2015\/ignore-customers-feedback-own-peril\/\"},\"wordCount\":117,\"publisher\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/#organization\"},\"image\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2015\/ignore-customers-feedback-own-peril\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/10\/Customer-feedback-WATC-Consulting.jpg\",\"keywords\":[\"Touchpoint management\"],\"articleSection\":[\"Blog on customer centricity\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2015\/ignore-customers-feedback-own-peril\/\",\"url\":\"https:\/\/whataboutthecustomer.com\/de\/2015\/ignore-customers-feedback-own-peril\/\",\"name\":\"Ignore your customers' feedback at your own peril | WATC Consulting AG\",\"isPartOf\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2015\/ignore-customers-feedback-own-peril\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/whataboutthecustomer.com\/de\/2015\/ignore-customers-feedback-own-peril\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/10\/Customer-feedback-WATC-Consulting.jpg\",\"datePublished\":\"2015-10-23T07:21:43+00:00\",\"dateModified\":\"2018-02-21T11:50:55+00:00\",\"description\":\"To improve your customer experience management, it is necessary to listen to your customers. 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