{"id":4457,"date":"2019-10-10T11:16:09","date_gmt":"2019-10-10T10:16:09","guid":{"rendered":"http:\/\/whataboutthecustomer.com\/?page_id=4457"},"modified":"2024-04-03T15:09:59","modified_gmt":"2024-04-03T14:09:59","slug":"publikationen","status":"publish","type":"page","link":"https:\/\/whataboutthecustomer.com\/de\/publikationen\/","title":{"rendered":"Publikationen"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4457\" class=\"elementor elementor-4457\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9656981 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9656981\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-999cfe6\" data-id=\"999cfe6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-842c39d elementor-widget elementor-widget-text-editor\" data-id=\"842c39d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/09\/Publikationen.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-3231\" src=\"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/09\/Publikationen-1024x416.jpg\" alt=\"Strategieberatung WATC - Publikationen zu Kundenorientierung und Customer Experience Management\" width=\"1024\" height=\"416\" srcset=\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/09\/Publikationen-1024x416.jpg 1024w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/09\/Publikationen-300x122.jpg 300w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/09\/Publikationen.jpg 1025w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p><p>Wir stellen hier unsere Erfahrungen und Untersuchungen im Rahmen von Publikationen und Opinion Paper zur Verf\u00fcgung. Als Beratungsunternehmen m\u00f6chten wir gerne unsere Erfahrungen und Erkenntnisse mit anderen teilen.\u00a0 Kundenorientierung steht dabei an erster Stelle und fliesst in die unterschiedlichen Themen ein. Nicht alle Ver\u00f6ffentlichungen k\u00f6nnen wir in Deutsch und Englisch erstellen. Deshalb schauen Sie doch bitte auch auf unserer <a href=\"http:\/\/whataboutthecustomer.com\/publication\/\">englischen \u00dcbersichtsseite<\/a> vorbei.<\/p><p>Sie finden alle unsere Ver\u00f6ffentlichungen auch unter <a href=\"https:\/\/issuu.com\/watcconsultingag\" target=\"_blank\" rel=\"noopener\">issuu<\/a> zum Bl\u00e4ttern.\u00a0\u00a0<\/p><p>Wir w\u00fcnschen Ihnen viel Spass mit unseren Publikationen.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82f9eaa premium-blog-align-left elementor-widget elementor-widget-premium-addon-blog\" data-id=\"82f9eaa\" data-element_type=\"widget\" data-settings=\"{&quot;force_height&quot;:&quot;true&quot;,&quot;premium_blog_grid&quot;:&quot;yes&quot;,&quot;premium_blog_layout&quot;:&quot;even&quot;,&quot;premium_blog_columns_number&quot;:&quot;50%&quot;,&quot;premium_blog_columns_number_tablet&quot;:&quot;50%&quot;,&quot;premium_blog_columns_number_mobile&quot;:&quot;100%&quot;}\" data-widget_type=\"premium-addon-blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t\t\t<div class=\"premium-blog-wrap  premium-blog-even\" data-page=\"4457\">\n\t\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"1\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Erfolgsfaktoren-Verkauf-WATC-1024x683.jpg\" class=\"attachment-large size-large wp-image-4537\" alt=\"\" srcset=\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Erfolgsfaktoren-Verkauf-WATC-1024x683.jpg 1024w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Erfolgsfaktoren-Verkauf-WATC-300x200.jpg 300w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Erfolgsfaktoren-Verkauf-WATC-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/whataboutthecustomer.com\/de\/2019\/digitalisierung_persoenlicher_verkauf\/\" target=\"_self\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/whataboutthecustomer.com\/de\/2019\/digitalisierung_persoenlicher_verkauf\/\" target=\"_self\">\n\t\t\t\tErfolgsfaktoren f\u00fcr die  Digitalisierung des  pers\u00f6nlichen Verkaufs\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">Nach wie vor stellen die Personalkosten den gr\u00f6ssten Kostenpunkt im Verkauf dar. Trotzdem nutzen die wenigsten Unternehmen eine Differenzierung \u00fcber \u2026<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"1\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Zukunft-CRM-WATC-1024x768.jpg\" class=\"attachment-large size-large wp-image-4531\" alt=\"\" srcset=\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Zukunft-CRM-WATC-1024x768.jpg 1024w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Zukunft-CRM-WATC-300x225.jpg 300w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Zukunft-CRM-WATC-768x576.jpg 768w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Zukunft-CRM-WATC.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/whataboutthecustomer.com\/de\/2019\/zukunft-des-crm\/\" target=\"_self\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/whataboutthecustomer.com\/de\/2019\/zukunft-des-crm\/\" target=\"_self\">\n\t\t\t\tZukunft des CRM\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">CRM \u2013 drei Buchstaben, die selbst nach 30 Jahren mehr f\u00fcr Verwirrung als f\u00fcr Erfolg in Unternehmen stehen. In \u00fcber \u2026<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"1\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Digitalisierung-Verkauf-WATC-1024x683.jpg\" class=\"attachment-large size-large wp-image-4527\" alt=\"\" srcset=\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Digitalisierung-Verkauf-WATC-1024x683.jpg 1024w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Digitalisierung-Verkauf-WATC-300x200.jpg 300w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Digitalisierung-Verkauf-WATC-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/whataboutthecustomer.com\/de\/2019\/digitalisierung-des-persoenlichen-verkaufs-2\/\" target=\"_self\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/whataboutthecustomer.com\/de\/2019\/digitalisierung-des-persoenlichen-verkaufs-2\/\" target=\"_self\">\n\t\t\t\tDigitalisierung des pers\u00f6nlichen Verkaufs\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">Das Stichwort Digitalisierung des Point of Sale lenkt die Gedanken schnell auf das Thema E-Commerce. Die Schweiz ist neben dem \u2026<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"1\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Kundendaten_Reorganisation_WATC-1024x768.jpg\" class=\"attachment-large size-large wp-image-4523\" alt=\"\" srcset=\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Kundendaten_Reorganisation_WATC-1024x768.jpg 1024w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Kundendaten_Reorganisation_WATC-300x225.jpg 300w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Kundendaten_Reorganisation_WATC-768x576.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/whataboutthecustomer.com\/de\/2019\/kundendaten-als-einflussfaktor-auf-marketing-und-vertrieb\/\" target=\"_self\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/whataboutthecustomer.com\/de\/2019\/kundendaten-als-einflussfaktor-auf-marketing-und-vertrieb\/\" target=\"_self\">\n\t\t\t\tKundendaten als Einflussfaktor auf Marketing und Vertrieb\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">Kundendaten als Einflussfaktor auf Marketing und Vertrieb werden immer noch zu wenig beachtet. Die &#8220;Marketing- und Vertriebsdigitalisierung&#8221; in den letzten \u2026<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"1\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"472\" height=\"280\" src=\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Preismanagement-Gesch\u00e4ftsmodell-WATC.png\" class=\"attachment-large size-large wp-image-4647\" alt=\"\" srcset=\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Preismanagement-Gesch\u00e4ftsmodell-WATC.png 472w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Preismanagement-Gesch\u00e4ftsmodell-WATC-300x178.png 300w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/whataboutthecustomer.com\/de\/2019\/nutzung-der-preismessung-zur-evaluation-des-geschaeftsmodells\/\" target=\"_self\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/whataboutthecustomer.com\/de\/2019\/nutzung-der-preismessung-zur-evaluation-des-geschaeftsmodells\/\" target=\"_self\">\n\t\t\t\tNutzung der Preismessung zur Evaluation des Gesch\u00e4ftsmodells\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">Ziel der Preismessung ist es unter anderem, die Zahlungsbereitschaft zu bestimmen und m\u00f6gliche Potenziale zu nutzen. Eine reine Verbesserung der \u2026<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"1\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Customer-Experience-Alltag-Watc-1024x683.jpg\" class=\"attachment-large size-large wp-image-4691\" alt=\"\" srcset=\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Customer-Experience-Alltag-Watc-1024x683.jpg 1024w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Customer-Experience-Alltag-Watc-300x200.jpg 300w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Customer-Experience-Alltag-Watc-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/whataboutthecustomer.com\/de\/2019\/customer-experience-im-alltag-die-kundenerfahrung-wird-individuell-endlich\/\" target=\"_self\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/whataboutthecustomer.com\/de\/2019\/customer-experience-im-alltag-die-kundenerfahrung-wird-individuell-endlich\/\" target=\"_self\">\n\t\t\t\tCustomer Experience im Alltag: Die Kundenerfahrung wird individuell \u2026 endlich!\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">Die Professionalisierung von Customer Experience im Alltag in den letzten Jahre ist ein ermutigendes Zeichen. Eine zunehmende Anzahl von Unternehmen \u2026<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"1\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"287\" src=\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/01\/WATC_CE_POS_Digitalisierung_Physischer_Verkauf.png\" class=\"attachment-large size-large wp-image-3671\" alt=\"\" srcset=\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/01\/WATC_CE_POS_Digitalisierung_Physischer_Verkauf.png 750w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/01\/WATC_CE_POS_Digitalisierung_Physischer_Verkauf-300x115.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/whataboutthecustomer.com\/de\/2019\/vorstellung-unsere-anwendung-ce-pos\/\" target=\"_self\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/whataboutthecustomer.com\/de\/2019\/vorstellung-unsere-anwendung-ce-pos\/\" target=\"_self\">\n\t\t\t\tVorstellung unsere Anwendung CE-POS\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">Unsere Customer Data &amp; Engagement Platform CE-POS liefert Marketing-\/Vertriebs- und CRM-Profis alle Daten, die sie f\u00fcr die pers\u00f6nliche Beratung sowie \u2026<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"1\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Preismanagement_Zahlungsverkehr_WATC-1024x683.jpg\" class=\"attachment-large size-large wp-image-4513\" alt=\"\" srcset=\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Preismanagement_Zahlungsverkehr_WATC-1024x683.jpg 1024w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Preismanagement_Zahlungsverkehr_WATC-300x200.jpg 300w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Preismanagement_Zahlungsverkehr_WATC-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/whataboutthecustomer.com\/de\/2019\/studienergebnisse-preismanagement-im-zahlungsverkehr-fuer-firmenkunden\/\" target=\"_self\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/whataboutthecustomer.com\/de\/2019\/studienergebnisse-preismanagement-im-zahlungsverkehr-fuer-firmenkunden\/\" target=\"_self\">\n\t\t\t\tStudienergebnisse: Preismanagement im Zahlungsverkehr f\u00fcr Firmenkunden\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">Das Preismanagement im Zahlungsverkehr f\u00fcr Firmenkunden gewinnt in den letzten Jahren zunehmend an Bedeutung. Es kann grunds\u00e4tzlich festgestellt werden, dass \u2026<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"1\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Autoh\u00e4ndler_WATC-1024x576.jpg\" class=\"attachment-large size-large wp-image-4495\" alt=\"\" srcset=\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Autoh\u00e4ndler_WATC-1024x576.jpg 1024w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Autoh\u00e4ndler_WATC-300x169.jpg 300w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Autoh\u00e4ndler_WATC-768x432.jpg 768w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Autoh\u00e4ndler_WATC-1110x624.jpg 1110w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Autoh\u00e4ndler_WATC-528x297.jpg 528w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/whataboutthecustomer.com\/de\/2019\/wie-autohaendler-die-beduerfnisse-ihrer-kunden-missachten\/\" target=\"_self\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/whataboutthecustomer.com\/de\/2019\/wie-autohaendler-die-beduerfnisse-ihrer-kunden-missachten\/\" target=\"_self\">\n\t\t\t\tWie Autoh\u00e4ndler die Bed\u00fcrfnisse ihrer Kunden missachten\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">Auf Kundenerwartungen wird nicht eingegangen und Kunden nicht als Beziehungspartner gesehen. Als Markus Kayser an diesem Samstag morgen das Autohaus \u2026<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"1\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Kunden_sparen_WATC-1024x683.jpg\" class=\"attachment-large size-large wp-image-4491\" alt=\"\" srcset=\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Kunden_sparen_WATC-1024x683.jpg 1024w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Kunden_sparen_WATC-300x200.jpg 300w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Kunden_sparen_WATC-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/whataboutthecustomer.com\/de\/2019\/bei-den-kunden-sparen\/\" target=\"_self\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/whataboutthecustomer.com\/de\/2019\/bei-den-kunden-sparen\/\" target=\"_self\">\n\t\t\t\tBei den Kunden sparen\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">Zahlreiche Branchen erleben harte Zeiten. Um zu \u00fcberleben, muss der G\u00fcrtel enger geschnallt werden. Dabei stellt sich die Frage, wo \u2026<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"1\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Customer_Value-1024x683.jpg\" class=\"attachment-large size-large wp-image-4486\" alt=\"\" srcset=\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Customer_Value-1024x683.jpg 1024w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Customer_Value-300x200.jpg 300w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Customer_Value-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/whataboutthecustomer.com\/de\/2019\/der-wert-des-kunden\/\" target=\"_self\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/whataboutthecustomer.com\/de\/2019\/der-wert-des-kunden\/\" target=\"_self\">\n\t\t\t\tDer Wert des Kunden\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">Unternehmen investieren j\u00e4hrlich Milliarden in ihre bestehenden und zuk\u00fcnftigen Kunden. Welche Auswirkungen aber haben diese Investitionen auf den Unternehmens-ert? Im \u2026<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"1\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"678\" src=\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Marketing_Controlling-1024x678.jpg\" class=\"attachment-large size-large wp-image-4468\" alt=\"\" srcset=\"https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Marketing_Controlling-1024x678.jpg 1024w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Marketing_Controlling-300x199.jpg 300w, https:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2019\/10\/Marketing_Controlling-768x509.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/whataboutthecustomer.com\/de\/2019\/schulterschluss-zwischen-marketing-und-controlling\/\" target=\"_self\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/whataboutthecustomer.com\/de\/2019\/schulterschluss-zwischen-marketing-und-controlling\/\" target=\"_self\">\n\t\t\t\tSchulterschluss zwischen Marketing und Controlling\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">Es bedarf eines st\u00e4rkeren Schulterschlusses zwischen Marketing und Controlling. Beide sprechen immer noch unterschiedliche Sprachen. Die damit verbundenen \u00dcbersetzungsprobleme verursachen \u2026<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb7b687 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb7b687\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-390f0ca\" data-id=\"390f0ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Wir stellen hier unsere Erfahrungen und Untersuchungen im Rahmen von Publikationen und Opinion Paper zur Verf\u00fcgung. Als Beratungsunternehmen m\u00f6chten wir gerne unsere Erfahrungen und Erkenntnisse mit anderen teilen.\u00a0 Kundenorientierung steht dabei an erster Stelle und fliesst in die unterschiedlichen Themen ein. Nicht alle Ver\u00f6ffentlichungen k\u00f6nnen wir in Deutsch und Englisch erstellen. Deshalb schauen Sie doch [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Publikationen zum Thema Kundenorientierung| WATC Consulting AG<\/title>\n<meta name=\"description\" content=\"Die Publikationen und Opinion Paper der Strategieberatung WATC geben tiefe Einblicke in die Mechanismen der Kundenorientierung.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whataboutthecustomer.com\/de\/publikationen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publikationen zum Thema Kundenorientierung| WATC Consulting AG\" \/>\n<meta property=\"og:description\" content=\"Die Publikationen und Opinion Paper der Strategieberatung WATC geben tiefe Einblicke in die Mechanismen der Kundenorientierung.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whataboutthecustomer.com\/de\/publikationen\/\" \/>\n<meta property=\"og:site_name\" content=\"WATC Consulting AG\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-03T14:09:59+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/whataboutthecustomer.com\/wp-content\/uploads\/2015\/09\/Publikationen-1024x416.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WATC_Consulting\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" 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