Customer valuation best practice allows companies to focus on their most valuable customers, optimize resource allocation, and drive growth.
Customer valuation
4 Beiträge
What is customer centricity? What does being customer-centric really mean? How to transform an organisation towards customer centricity effectively and sustainably? How to allocate scarce financial and human resources to the right customers and customer groups? These are just a few of the questions our clients regularly ask us. One […]
Unternehmen investieren jährlich Milliarden in ihre bestehenden und zukünftigen Kunden. Welche Auswirkungen aber haben diese Investitionen auf den Unternehmens-ert? Im folgenden Beitrag erörtern wir, warum die Messung und das aktive Management des Kundenwertes zu unverzichtbaren Aufgaben der Geschäftsleitung geworden sind. Es besteht weitgehend Einigkeit darüber, dass neben materiellen Vermögensteilen immaterielle […]
Customer valuation and customer centricity need to go hand in hand, if a company wants to be and stay successful. We have been postulating for years now, that truly customer-centric companies have above average capabilities to create mutual value. This means that they generate high levels of value both for […]
