Project scope
- Preparation and combination of existing information about the target group
- Analysis of the existing customer experience regarding willingness to pay, customer needs and add-on services with the help of the Customer Choice Analysis©
- Development of a segmentation as well as of offering bundlesBusiness model optimization
- Development of a Playbook and a Roadmap for implementation purposes
Results
Our client achieved a deep understanding about the chosen segmentation as well as about the potential of possible changes and adjusted its after sales service department accordingly.
Practice focus
- Smart Data – Customer insights 20%
- Business Model Optimisation 20%
- Customer Experience Design 50%
- Transformation 10%
- Cultural Shift 0%
